It’s Alive! (Your Content, That Is)
The lifetime of your content should not end with its concluding paragraph. Whether it’s a 10-page white paper on a market trend or a 300-word blog post on an industry event, the
5 Tips for Getting The Most Out of Your Design Project
For the most part, design work is fun. There’s something gratifying in creating the tangible out of the intangible, in discovering the exact combination of color, form and textur
Reputation Matters
In the wake of Paragon PR achieving its first agency awards – winning a 2015 Communicator Award and being named as a finalist in the Stevie Awards – I thought it would
Campaign Context
Well, it’s officially election season. The announcement of Hillary Clinton’s candidacy proved to be simultaneously predictable and provocative. Perhaps the only novel element o
Troll Hunting
Beware the trolls. Trolls (anyone who purposefully spreads discord and hate across the internet), saturate social media and every dark recess of the internet. Anyone with an online
5 Benefits of unleashing “stupid questions”
It’s often the first utterance after introductions in a sales dialogue. “How can I help you?” There’s no fear in the first question. No internal doubts about undermining th
Drafting the Dodd-Frank Narrative
George Bailey is making a vicious comeback. The release of a working paper from the Harvard Kennedy School concluded that the declining strength of community banks has accelerated
Pushing for Change or Pushing for Profit?
Everyone’s familiar with the Dove “Real Beauty” campaign launched in 2004 – inarguably a legend in the annals of concept advertising. The campaign, aimed at challenging the
Hyperbole: The Most Dangerous Concept Ever
Apologies for haphazardly striking a precarious spark with my title, but I desired one final flicker of hyperbole before I jettison it to an island of deplorable linguistic facets
Social Media: Timing is More Valuable Than You Think
Data today is ubiquitous and can be quite overwhelming at times. But while information may be easy to access in this day and age – particularly since the rise of Twitter, Lin