PR must draw on wide skillset to meet challenge of ‘fake news’

Fake news
Jun 12 2017

I recently presented on the PR challenge of ‘fake news’ in London. I believe PROs can meet this threat head-on because they already use the skills required on a day-to-day basis.

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Brands need to get a grip on user experience, and fast.

user experience - BrightonSEO
Apr 11 2017

One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google increasingly tries to imitate the user to develop its algorithm further, businesses need to get a grip on user experience once and for all.

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Triggering Emotions: Ambivalence is the Enemy of Marketing

Triggering Emotions
Feb 23 2017

In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.

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Trust is at a Premium: The Challenge for PR

Jan 18 2017

Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust for their clients.

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PR and Marketing Predictions for 2017

PR and Marketing Predictions
Dec 14 2016

Predictions posts seem almost obligatory in December, but it is clear that communications professions face some tough challenges in 2017. Be ready.

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The Key to Influencer Marketing Success [Podcast]

Influencer Marketing podcast
Nov 29 2016

You will see numerous posts exclaiming 2017 as the year of influencer marketing. That’s rubbish. We’ve always been in the business of influencer marketing; the media is just more fragmented now. Paragon’s Chris Lee explains how to crack influencer marketing.

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[Podcast] Fintech and Content

content marketing
Nov 9 2016

Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should take advantage of different types of content marketing, from blogs to social media.

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Why less could be more in influencer marketing

Influencer marketing
Jul 28 2016

An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influencers play in the decision-making process.

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How do I explain Brexit to Americans?

Brexit to Americans
Jun 27 2016

On Thursday last week, a narrow majority (52%) of the British electorate voted to leave the European Union. Early signs indicate this choice was every bit as dangerous as ‘Leave’ voters were warned it would be, potentially setting the country’s global standing back 400 years and triggering the disintegration of not only the United Kingdom, but that of the European Union itself.

The 48% of us that voted to ‘Remain’ – typically under 45 years old and from professional, liberal backgrounds and cities – have spent the last few days expressing our displeasure and sending recriminatory “told you so” tweets. Many of us perceive this as a protest vote gone wrong. Meanwhile, the world is wondering how this happened.

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Podcast: The Challenges in PR

Podcast: Challenges in PR
Jun 23 2016

The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews Paragon CEO Simon Hylson-Smith to talk more about how public relations is different than it once was.

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