How audience-centric is your organization?

Audience-Centric Organization
May 26 2016

One key theme emerged from The Inbounder marketing conference in Valencia, Spain, last week: Put the customer at the core or lose out. It’s something organizations all say they do, but now the customer is in control, and will vote with their click.

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Data in Public Relations: Unleash Your Inner Nerd

data in PR
Apr 25 2016

Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great information presents a challenge to communications on how to interpret and act.

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Podcast: Influencer Relations Best Practice

Influencer Relations
Mar 30 2016

We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications professionals need to come up with interesting, relevant and – preferably – unique stories for influencers.

I sat down with Gordon Kelly, a freelance technology journalist who is currently one of Forbes’ most popular writers, to get his thoughts on how media relations has changed and how he prefers to be approached by comms professionals.

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The continuing decline of print cements case for online-based strategies

Decline of print media, print media
Feb 24 2016

As one of the UK’s leading national papers goes online-only, the final warning has been served on traditional PR. Influence has been digitized and democratized, but this is an opportunity that public relations can seize.

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Paid Media and PR: A Natural Partnership

Adwords
Feb 2 2016

The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.

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