The spirit or the letter of the law? [for those who enjoy rugby]

Dylan Hartley (C) discusses Italy's tactics with referee Romain Poite on Sunday CREDIT: REUTERS
Mar 2 2017

Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continue to do so – I would strongly advise against this tactic. While you may think this type of approach covers your back, all it does it rile up your manager, as you are forcing your timeline on them. More experienced staff aren’t likely to do this. They’ve probably been burnt before. Like me.

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London called! Paragon goes to the UK

Feb 8 2017

With many of our clients located in London or doing business in the UK, Paragon has opened an office in London. We’re excited to be in town and located in the financial and fintech center. Watch the video below as Paragon’s CEO Simon Hylson-Smith provides insight on our UK expansion.

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Career lessons from a dead cat

Career lessons from a cat
Jan 24 2017

Finding the neighbour’s cat by the back fence at 10 o’clock last night, surrounded by our three dogs, wasn’t the ideal way to end a long day’s work. Especially since the cat was dead. (And no, the dogs did not cause the demise; they only discovered it.) But it made me think – while most of our lives aren’t as fleeting as a feline’s, there is as much need to capture the best of our time at work as we should with our friends and families. Sure, “life is short,” but your career is even shorter. Seize the moment.

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How to make a PR professional uncomfortable

PR professional
Oct 13 2016

Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardless of the consequences? In public relations, it’s often much easier to talk about the truth than tell it.
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5 Business Lessons from an Unexpected Long Walk

5 business lessons
Sep 21 2016

Over the weekend, I set off with our three dogs for a routine walk across the beautiful Wiltshire countryside. It was a largely sunny day, and the fields were lush and welcoming. Apart from a few fields of cattle and sheep, everything looked perfect for our six-mile ramble.

So, why did I arrive home more than five hours later after a 12-mile hike up and down steep hills that left me near my physical limits? And what business lessons can we learn from the simple things in life?

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The True Value of Writers

Value of Writers
Aug 17 2016

Historically, freelance writers were paid by the word. It seemed to make sense. You wrote an article that was twice as long as another, you deserved to get paid for it. This is a fallacy, as all decent writers know. It’s easy to write lots of words; but what’s harder is to make an impact. And writing should all be about quality, not quantity. They should be paid for the value they create.

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Podcast: The Challenges in PR

Podcast: Challenges in PR
Jun 23 2016

The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews Paragon CEO Simon Hylson-Smith to talk more about how public relations is different than it once was.

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Ditch the acronyms!

Acronyms
Jun 9 2016

It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so many of us. It’s as if the use of undecipherable words and letters is a code for a higher level of education or deep inside knowledge of a subject. But it’s getting out of control.

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Two writes don’t make a wrong

Two writes don't make a wrong
May 17 2016

There are much more important differences between business writers on both sides of the Atlantic than whether they should use a ‘s’ or ‘z’. The biggest I’ve seen are the length of sentences, the level of assertiveness and a tendency towards floridity. Ok, that’s the first time I can ever remember using that word. But I’m a Brit who has lived in the United States a few years, and I’m getting ready to return in July, so forgive me. Read more…

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The Challenge for Small Business Start-Ups

Challenge for Start-Ups
Apr 28 2016

We see a lot of young companies and start-ups, especially financial technology firms. Every CEO is adamant that their business model is on the fast-track, headed for rapid growth, often at the expense of the incumbents. They are generally cash-strapped but surely that’s not a problem if investors will quickly buy-in to their innovative and nimble approach?

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