Walking Far, Supporting Charity and Learning Lessons
A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds
The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu
London called! Paragon goes to the UK
With many of our clients located in London or doing business in the UK, Paragon has opened an office in London. We’re excited to be in town and located in the financial and finte
Career lessons from a dead cat
Finding the neighbour’s cat by the back fence at 10 o’clock last night, surrounded by our three dogs, wasn’t the ideal way to end a long day’s work. Especially since the ca
How to make a PR professional uncomfortable
Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardl
5 Business Lessons from an Unexpected Long Walk
Over the weekend, I set off with our three dogs for a routine walk across the beautiful Wiltshire countryside. It was a largely sunny day, and the fields were lush and welcoming. A
The True Value of Writers
Historically, freelance writers were paid by the word. It seemed to make sense. You wrote an article that was twice as long as another, you deserved to get paid for it. This is a f
Podcast: The Challenges in PR
The PR industry is rapidly changing and facing new challenges. In the first podcast of our new monthly show, Reputation Matter or #RepuMatters, digital expert Chris Lee interviews
Ditch the acronyms!
It’s amazing how much jargon exists in everyday life, as well as business. Acronyms, abbreviations, “in” phrases and industry slang seem to have become badges of honor for so
Two writes don’t make a wrong
There are much more important differences between business writers on both sides of the Atlantic than whether they should use a ‘s’ or ‘z’. The biggest I’ve seen are the