The Challenge for Small Business Start-Ups
We see a lot of young companies and start-ups, especially financial technology firms. Every CEO is adamant that their business model is on the fast-track, headed for rapid growth,
Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
A new website for a new era
Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first im
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
Paragon Appoints Michael Ross as President
Hoboken, NJ, April 30, 2015; Paragon Public Relations LLC (“Paragon”), a leading provider of integrated communications to the financial industry, has appointed Michael Ross as
Thought leadership?
Who came up with the term ‘thought leadership’? Used correctly, it would be acceptable, but is has become so bastardized that if I write the words at all, I put inverted commas
Content Marketing: Get Real
You’ve heard a lot about content marketing. And sure, it all sounds simple enough. Write a lengthy white paper and then implement a campaign to break it into various distribution
How should the Fed spin Jackson Hole?
The Federal Reserve Bank of Kansas City is holding its annual economic conference in Jackson Hole next week, hosting a gaggle of international central bankers, as well as the heads
Hiring? Character counts.
I’ve hired quite a few people over my career, and I’ve made many excellent choices. But I’ve also made my fair share of misjudgments. Hopefully, we all get better at this
Problems with the media? Preparation is key.
Being prepared for an interview with the media not only prevents heart palpitations but it will ensure a much better outcome, not only for you but for the reporter. Take my word fo