Will your firm encourage gender equality after March?
As women’s history month winds down in the US, UK, Australia and elsewhere around the world, it’s a good time to reflect on the diversity efforts in your organization. Many com
A real-world content marketing case study: Our own
It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing.
The Changing Brand of the White House
You might not have ever thought about the White House as a “brand.” But it is. It represents an important institution in American government, it is recognizable both as a place
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
Building your brand in uncharted territory
Launching or expanding your brand in uncharted territory is an exciting endeavor that can reap great rewards over the long term. But it is important to confront the potential risks
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
Good Grammar: Does It Even Matter Anymore?
The more I read the news these days, the more I notice that articles are full of errors. I am not referring to the actual reporting or fact-checking, although that is an extremely
Score! It’s Conference Season.
It’s May. Time for baseball, hockey (still), spring allergies, college graduations…and conferences and tradeshows! May and June, along with September and October in the fal
Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious
Make your brand stand out from the crowd. (Even in the blockchain.)
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me im