First impressions can last the longest. Make sure they matter.


Increase your relevance with programs that capture your audience.


Achieving respect in your industry takes time — and is so worth it.

Digital Communications for
the Financial Markets

Impactful media relations, content and marketing campaigns that build reputations and advance businesses.

Welcome to Counterpoint, an exciting forum for original thinking from market participants – those that are forging new and better paths for the industry. Counterpoint is a platform for opinion and dialogue. Through a combination of written, spoken and visual content, we provide fresh, impactful ideas and insight. We hope to spark debate and deliver the kind of thinking that ultimately enhances the way markets operate.

Latest from Counterpoint

Paragon360 approach

The Paragon360 approach ensures that we create clear messages and deliver relevant content to the audiences you care about. We define the objectives, and make sure they match your business goals, before executing a content marketing program. Then we measure the results and take action to keep improving the effectiveness of the process.


What our clients say

Paragon in the news

  • How a fintech startup plans to speed up capital markets payments
    Baton Systems | PaymentsSource
    Read more
  • Singapore Exchange integrates Baton Systems to streamline workflow
    Baton Systems | The Trade News
    Read more
  • SGX Partners with Baton on Collateral Workflow
    Baton Systems | Profit & Loss
    Read more
  • Citi to automate treasury processes for cleared derivatives with Baton Systems
    Baton Systems | The Trade News
    Read more
  • Citi deploys Baton to overhaul treasury functions
    Baton Systems | Global Investor Group
    Read more
  • Baton Teams-Up with Citi on Cleared Derivatives
    Baton Systems | Pr
    Read more

Paragon on Twitter


The secret to keeping New Year's resolutions is to take things up, not give things up. In his latest #blog, @benwebb63 shares the challenging (but enjoyable) Paragon 2021 Resolution list: #MarketingStrategy

While #CRM and #MarketingAutomation seem similar, there are key differences between the two types of software. Learn more:

The popularity of #SocialMedia isn’t going away anytime soon, so make it an important part of your overall #MarketingStrategy.

If your marketing goals aren’t linked to overall business goals, it's actually more about vanity and less about growth. Learn about how to turn #marketing goals into wins:

According to @ZDNet 66% of users prefer to interact with brands through a messenger app, making social media presence more important than ever.

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