First impressions can last the longest. Make sure they matter.


Increase your relevance with programs that capture your audience.


Achieving respect in your industry takes time — and is so worth it.

Digital Communications for
the Financial Markets

Impactful media relations, content and marketing campaigns that build reputations and advance businesses.

Welcome to Counterpoint, an exciting forum for original thinking from market participants – those that are forging new and better paths for the industry. Counterpoint is a platform for opinion and dialogue. Through a combination of written, spoken and visual content, we provide fresh, impactful ideas and insight. We hope to spark debate and deliver the kind of thinking that ultimately enhances the way markets operate.

Latest from Counterpoint

Paragon360 approach

The Paragon360 approach ensures that we create clear messages and deliver relevant content to the audiences you care about. We define the objectives, and make sure they match your business goals, before executing a content marketing program. Then we measure the results and take action to keep improving the effectiveness of the process.


What our clients say

Paragon in the news

  • How a fintech startup plans to speed up capital markets payments
    Baton Systems | PaymentsSource
    Read more
  • Singapore Exchange integrates Baton Systems to streamline workflow
    Baton Systems | The Trade News
    Read more
  • SGX Partners with Baton on Collateral Workflow
    Baton Systems | Profit & Loss
    Read more
  • Citi to automate treasury processes for cleared derivatives with Baton Systems
    Baton Systems | The Trade News
    Read more
  • Citi deploys Baton to overhaul treasury functions
    Baton Systems | Global Investor Group
    Read more
  • Baton Teams-Up with Citi on Cleared Derivatives
    Baton Systems | Pr
    Read more

Paragon on Twitter


#HappyThanksgiving! We hope you have a wonderful day celebrating all there is to be thankful for.

#NowHiring a Digital Marketing Specialist > This role will be an integral member of the Paragon team, collaborating closely to develop and execute compelling #DigitalMarketing strategies. Apply now:

#Bitcoin has surged above $17,000 for the first time since January 2018 on the back of announcements from Square and PayPal.

In his latest blog, @Ben_Webb explores how contradicting strategies can be equally effective for companies struggling to make a splash in today’s complex ecosystem of media and information.

Today marks 30 years since computer scientist Tim Berners-Lee submitted his formal proposal for a new idea: the World Wide Web. At the time, he was working at the CERN laboratory in Geneva.

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