Impactful media relations, content and marketing campaigns that build reputations and advance businesses.
Welcome to Counterpoint, an exciting forum for original thinking from market participants – those that are forging new and better paths for the industry. Counterpoint is a platform for opinion and dialogue. Through a combination of written, spoken and visual content, we provide fresh, impactful ideas and insight. We hope to spark debate and deliver the kind of thinking that ultimately enhances the way markets operate.
The Paragon360 approach ensures that we create clear messages and deliver relevant content to the audiences you care about. We define the objectives, and make sure they match your business goals, before executing a content marketing program. Then we measure the results and take action to keep improving the effectiveness of the process.
"We tried a few agencies, but none came close to delivering Paragon's industry knowledge, media network, and editorial skills."
Nina Truman, Global Head of Marketing, LCH.Clearnet Group
"Paragon played a key role in managing and highlighting TeraExchange’s evolving story in the media."
Christian Martin, Chairman & CEO, Tera Group LLC
"Paragon has delivered a significant uptick in media attention to our business."
Robert G. Smith, President & Chief Investment Officer, Sage Advisory Services
"Paragon delivers media that helps drive business results."
Sunil Hirani, Co-Founder & CEO, trueEX
"Paragon combines a strong knowledge of our industry with a deep communications experience to play a valued role as true business partner. They've been especially useful in helping us position the firm to stand out in a crowded marketplace, which isn't always easy when it comes to financial technology."
Peter Rippon, CEO, OpenGamma
“Paragon has done a great job in developing the Symbiont brand, particularly in getting media and other influencers to understand the role of smart contracts. Their blend of experience, expertise and creative ideas have made them an invaluable partner to us over the past year.”
Mark Smith, CEO, Symbiont
“When we started our firm, we knew it would be tough getting any traction in the marketplace without good PR, branding and marketing. Paragon not only helped establish OpenDoor as a thought leader in the industry but with their relationships and expertise, we are growing exponentially!
Susan Estes, Co-Founder, President & CEO, OpenDoor Securities
"Paragon has been a trusted part of our team. Their quality work, from strategy to execution, has refreshed our brand and helped us take our business to the next level. In just months, we have sharpened our messaging, and updated our marketing materials and website. They have helped us launch new products, and increased our thought leadership and media initiatives. Our website traffic has doubled, our sales processes are more sophisticated, and our brand recognition is increasing."
Dave Merrill, Executive Managing Director, Style Research
The secret to keeping New Year's resolutions is to take things up, not give things up. In his latest #blog, @benwebb63 shares the challenging (but enjoyable) Paragon 2021 Resolution list: http://paragonpr.com/marketings-new-years-resolutions #MarketingStrategy
While #CRM and #MarketingAutomation seem similar, there are key differences between the two types of software. Learn more: https://buff.ly/39x6twf
The popularity of #SocialMedia isn’t going away anytime soon, so make it an important part of your overall #MarketingStrategy. https://buff.ly/3oELs91
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