“Paragon has been an invaluable strategic partner to our business over the past few years.” – Jayson Horner, President and CEO, CanDeal Group
Background & Challenge:
CanDeal pioneered the development of electronic marketplaces for fixed income and derivatives in Canada. Its innovation has led to constant expansion through multiple business lines and products. As new teams, projects and services have been developed, CanDeal’s branding and messaging began to lack clarity. This created the opportunity to strike the balance of delivering appropriate messages for clients in all regions, while also communicating relevantly to prospects and expanding its base across the US and Europe.
Paragon refreshed CanDeal’s masterbrand architecture that communicates and organizes all of its business offerings. To complement the company’s revamped brand identity, Paragon designed a modern, scalable website that is intuitively presented for clients, prospects and other stakeholders to understand the CanDeal brand and offerings. The new look is reflective of CanDeal being a technologically-forward business. In addition to this visual transformation, Paragon also updated and improved the core messaging that communicates the brand positioning and value proposition to key target audiences.
CanDeal now presents a clear brand story that reflects the innovation it delivers to the market.
May 26, 2021