“Paragon has been a true partner to Baton Systems. Since we launched our Company, Paragon has helped establish Baton’s brand, build industry presence, and elevated Baton’s profile through key media and events engagements, thought leadership and accolades.” – Arjun Jayaram, CEO and Founder, Baton Systems

Background & Challenge:

In the financial ecosystem, post-trade workflows relating to the actual movement of assets, are generally based around complex legacy systems. Despite sporadic refinement of these systems over the years, payments processes are still slow and expensive. Baton was created to solve these complex challenges in the post-trade ecosystem. Paragon helped Baton sharpen and articulate its narrative, resulting in significant industry recognition and media opportunities. Baton is now in the phase of elevating its thought leadership profile in the industry. Paragon will continue to position Baton as the market leader for post-trade payments, settlements, and liquidity management.


Integrated media relations, thought leadership, awards and events management and social content


Paragon has executed a thought leadership campaign to drive awareness of Baton’s evolving workflow solution for payments, settlements, and liquidity management, as a way of building the required network of participants for its shared permissioned ledger, while also allowing Baton to reduce reliance on, but continue to leverage, its post-trade collateral workflow solution. By developing new and strengthening existing relationships with US and UK journalists, Paragon is increasing opportunities for commentary and coverage. In addition, Paragon is promoting the insights and perspectives of the Baton executive team, raising both individual profiles and Baton’s.


Baton Systems is recognized as a leading financial technology provider in the payments and post-trade ecosystem. As a result of Baton’s heightened industry presence and disruption, the Company has been fully implemented at major global banks and CCPs including Citi, JP Morgan and SGX. Baton is frequently quoted in financial trade publications, including Risk, Waters Technology, FX Markets, Global Investor Group, and The Trade News. Baton was also recognized as the Fintech Startup of the Year at the 2020 Risk Awards.

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