In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the good old blog, which seems to have been around forever… well almost. The phrase ‘weblog’ was first used by Jorn Barger in 1997 before Peter Marholz broke it down two years later into ‘we blog’ and transformed the way we think about communicating forever.
‘Blog’ may not be the most beautiful of new words, but it displays a fundamental marketing benefit – it does, like a trusty pot of Rustin’s varnish, what it says on the tin. There is no shortage of content types to exploit today, from the infographic to the video, but we think it’s important all businesses ensure their 2018/19 blogging strategy is spot on.
For starters, if you have an active website blog, you have a 434% higher chance of being ranked highly on search engines, according to Tech Client, and B2B marketers using blogs generate 67% more leads than those who don’t. Compared to expensive banner ads, which so few people click these days, a blog is an amazing value. As AJ Agrawal, an entrepreneur and marketer who helps start-ups and Fortune 500 companies optimize their growth channels, declared in Forbes: “Marketers who prioritize blogging are more likely to have a positive ROI than those who don’t.”
Here are ten more reasons.
Tags: blogger, business blogs, Content, influencer