How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Lord Nelson stands (on one leg) atop Trafalgar Square and surveys (with one eye) a grey and drab cityscape of slate grey buildings, grey pigeons, traffic jams and solemn commuters.
The art of communicating beautifully comes naturally to some. Just watch Volodymyr Oleksandrovych Zelenskyy. The Ukrainian leader, once the voice of Paddington Bear, has transfixed
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding