How to capture a virtual audience… NBA style!
You don’t have to own $100,000 court-side seats to love the NBA. The virtual experience – which has been creatively sliced and diced and repackaged across digital media –
To be or not to be, that, for many brands, is the question!
What connects the following companies: Vine, ToysRUs, Debenhams, The Weinstein Company, Ringling Bros. and Barnum & Bailey Circus, Gawker, American Apparel, Compaq? You’ve na
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
World Cup Madness
Qatar and Ecuador kick off the FIFA Men’s World Cup on November 20 at the brand new Al Bayt Stadium with an estimated global audience of five billion expected to join the four-we
The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting
Marketing sustainability successfully… and sustainably
Lord Nelson stands (on one leg) atop Trafalgar Square and surveys (with one eye) a grey and drab cityscape of slate grey buildings, grey pigeons, traffic jams and solemn commuters.
The marketing message in war? Do the right thing!
The art of communicating beautifully comes naturally to some. Just watch Volodymyr Oleksandrovych Zelenskyy. The Ukrainian leader, once the voice of Paddington Bear, has transfixed