The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the
Life in the sponsorship fast lane
Model Heidi Klum is strolling around but there’s leggy competition from Emily Ratajkowski. Over there is Joe Jonas, one of the singing brothers. Hollywood’s Furiosa herself, An
Super Bowl’s MVI – The Most Valuable Influencer
There will be two questions on everyone’s lips before the pigskin is kicked high into the Nevada air above the Allegiant Stadium, Las Vegas, to start the high-octane thrills and
Marketing and thinking more laterally
A global audience of 450 million watched Manchester City beat Inter Milan 1-0 in the recent Champions League final, according to UEFA, with a live average audience of about 150 mil
How to capture a virtual audience… NBA style!
You don’t have to own $100,000 court-side seats to love the NBA. The virtual experience – which has been creatively sliced and diced and repackaged across digital media –
To be or not to be, that, for many brands, is the question!
What connects the following companies: Vine, ToysRUs, Debenhams, The Weinstein Company, Ringling Bros. and Barnum & Bailey Circus, Gawker, American Apparel, Compaq? You’ve na
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
World Cup Madness
Qatar and Ecuador kick off the FIFA Men’s World Cup on November 20 at the brand new Al Bayt Stadium with an estimated global audience of five billion expected to join the four-we
The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert