The marketing message in war? Do the right thing!
The art of communicating beautifully comes naturally to some. Just watch Volodymyr Oleksandrovych Zelenskyy. The Ukrainian leader, once the voice of Paddington Bear, has transfixed
What’s the purpose of brand purpose?
Terry Smith – a bland name for such an outspoken uber-rich mega-fund manager – was not a happy man. Fundsmith Equity, the operation he runs from his sunny Mauritian idyll, had
Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new
#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding
Trick or treat for Christmas
I was sitting at home with a pumpkin, a sharp knife and a plan to create a menacing grimace. But I didn’t need to carve anything at all to create a truly terrifying expressio
007 shakes and stirs brands into life
Bond… James Bond… gives a stellar cast of international brands a license to thrill their customers with glamorous high octane stories. Supercars screech, vintage champa
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about