Communication today matters more than ever

COVID19 Business Continuity
Mar 19 2020

The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…

Tags: , , , , ,

Top Tips for Winning Awards that Matter

Awards Strategy
Feb 3 2020

While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…

Tags: , , , , , , , , , ,

We’re All in This Together – The Battle for Equality

Oct 10 2019

Which professional has the better chance of getting a job? An LGBTQ female graduate, a 30-year old African-American, or a 55 year-old caucasian male?

The answer may not be so easy. I asked a male African-American friend with decades of experience in the financial markets for his opinion. It caused him to pause and think. “If you’ve got mileage, you’re not getting a job,” he said eventually. Read more…

Tags: , , , , ,

The Evolution of Communications

Sep 17 2019

In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…

Tags: , , , , ,

Who are you?

Who am I?
Jan 9 2019

FT writer Laura Noonan does a great job pointing out the culture shock that many (most?) former bankers face when joining a startup. In her article yesterday, she also mentions how the change spotlights any fissures or weaknesses in an executive’s personality as, in effect, the safety net is pulled away. While I am sure these executives – a number of whom are our clients – have spent a lot of time thinking over this, have they put as much effort into isolating the true purpose and personality of their new firm? If not, it could prove costly.

Read more…

Tags: , , , , , ,

It’s time to think again!

Oct 24 2018

The next time someone tells me they are “thinking outside the box”, it may be more than I can do to stop myself from screaming. It’s (oxy)moronic, as are so many phrases that are intended to convey creative thinking. Most of the time, I would put “thought leadership” in this category. A good example of this was a fintech firm (I will spare them their blushes), which posted a sponsored article last week about their office expansion in Asia Pacific and then claimed it to be a “thought leadership” piece. Say no more. Read more…

Tags: , , , , , ,

What a 96-year Old Taught Us About Communication

Sep 20 2018

Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images

Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.

Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.

Read more…

Tags: , , , , , , ,

Specialist PR firms make more sense

Sep 20 2018

If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.

Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.

Read more…

Tags: , , , , , , ,

I’ll drink to that!

Jul 24 2018

Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its own inn. After months of hard work by all, we recently got the good news that we’ve found the perfect tenants to run it. In early September, the newly named “The Winterbourne,” will open in the peaceful countryside of Winterbourne Bassett, Wiltshire with great real ales and a top-quality restaurant. So what are the lessons to be learned here?

I’d like to corrupt three cliches to answer that.

Read more…

Walking Far, Supporting Charity and Learning Lessons

Aug 3 2017

A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds for MacMillan Cancer. The eleven or so hours hiking also taught me several lessons that can be applied to our everyday lives, and business.

Read more…

Tags: , , ,

Are you ready to begin your journey?

And connect with us