A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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Here’s How to Think Strategically for Big PR Wins

PR Strategy
Jun 21 2017

Public relations isn’t easy – that’s why there are entire agencies, like Paragon, dedicated to the craft. Especially for those new to PR, media relations can feel like an obstacle course, and one whose rewards are anything but instant.

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Pages with P.J: Phishing for Phools

Phishing for Phools
May 3 2017

In the second installment of Pages with P.J., I take a look at Phishing for Phools: The Economics of Manipulation and Deception. Phishing for Phools outlines the theories formulated by Nobel Prize-winning economists George A. Akerlof and Robert J. Shiller about how free markets operate across various industries and that regardless of intentions of all parties, there will always be a winner and a loser. In other words, someone will always be “phished” for a “phool”.

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Pages with PJ: The Only Game in Town

The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse
Feb 22 2017

In Pages with PJ, I will be taking a close look at books that affect the financial industry. This week, I read Mohamed A. El-Erian’s The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse. It details how the Federal Reserve, central banks and key policymakers have impacted the global economy and how they will remain the instrumental players in sculpting capital markets well into the future.  

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