Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Paragon takes on Colorado Springs
The Paragon team recently traveled to Colorado Springs for our annual offsite and to celebrate Paragon’s 10th anniversary, and it was an experience of a lifetime! Not only di
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the â
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Paragon Public Relations and Your Partners, LTD Team Up to Accelerate Digital Asset Clients’ Growth
Partnership to deliver a full range of business services to crypto, blockchain and emerging technology clients Hoboken, NJ and Hamilton, Bermuda, May 10, 2022; Paragon Public Relat
Social Media Do’s and Don’ts
Social media has become a staple in many people’s lives, whether it be for business or for your own personal enjoyment. When it comes to the business side of social media, there
Paragon PR makes the top 10 best PR firms list for sixth consecutive year
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every
How the changing nature of journalism affects pitching
Cision’s recent State of the Media Report has provided helpful insights into the changing role of journalism and how to keep up with the evolving field of public relations. With
The Loss of Creativity in the Industrialization of Marketing
A guest post by Alexandra Ross, who has a degree in Creative Writing from the University of Massachusetts Lowell The most common reactions I get when telling people I graduate