What a 96-year Old Taught Us About Communication

Sep 20 2018

Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images

Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.

Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.

Read more…

Tags: , , , , , , ,

PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®

Paragon PR Gold Stevie Award
Aug 30 2018

Winners to Be Celebrated at Gala Event on 20 October in London, England

Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Award in the Public Relations Agency of the Year in Canada and the U.S.A. category in The 15th Annual International Business Awards®.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.

Read more…

Tags: , ,

Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

Tags: , , , , ,

A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

Read more…

Tags: , , , , , ,

How to make a PR professional uncomfortable

PR professional
Oct 13 2016

Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardless of the consequences? In public relations, it’s often much easier to talk about the truth than tell it.
Read more…

Tags: , , , ,

The Perfect Media Interview (Vlog)

Media Interview
Aug 30 2016

Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offer a few tips on how to make your next interview a success.
Read more…

Tags: , ,

Good Grammar: Does It Even Matter Anymore?

Good Grammar
Jun 21 2016

The more I read the news these days, the more I notice that articles are full of errors. I am not referring to the actual reporting or fact-checking, although that is an extremely important topic, but to errors of grammar. Misspellings. Incorrect punctuation. Words in the wrong place or misused altogether. (Yes, I acknowledge that I just used incomplete sentences rather than serial commas.)

Are these concerns about grammar just one of my own pet peeves while other readers find it forgivable (or worse, in my opinion, even acceptable)? Does anyone else assign trust and quality to a news article in proportion to its grammatical correctness?

Read more…

Tags: , , ,

Are you maximizing your earnings announcements?

Maximize media earnings
May 12 2016

As we head towards the end of this quarterly earnings cycle, it is a good time to reflect on Investor Relations (IR) and financial media best practices to leverage for the next quarterly earnings report. In this post, I will focus on the symbiotic relationship between the Investor Relations and the Public Relations (PR)/Corporate Communications team with key takeaways to consider when working together for the good of the company and its constituents.  
Read more…

Tags: , , , , ,

News Cycle or Cycling News?

News Cycle or Cycling News
Apr 27 2016

My daily train commute is simply structured, and frequently repeated. Email, Twitter, news digests.

Lather, rinse, repeat.

What’s becoming as equally repetitive, however, is the “news” flung over a newswire. Partnerships – Products – New clients (bonus points if someone can complete the alliteration to @paragonpatrick).

The news that HBO’s Silicon Valley, a brilliant show by the way, has been planting fake news stories in Google search results highlighted this realization.

Read more…

Tags: , , , ,

The Essential Nature of Media Relations

nature of media relations
Mar 9 2016

Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals at each stage of corporate maturity.

Take a moment to think about your own organization. Is your business still flourishing, characterized by a spirit of entrepreneurialism, flexibility and creativity? Or, has your organization reached a more mature or even stagnant stage, often characterized by a sense of bureaucracy, a controlled environment and a defined hierarchy?

Read more…

Tags: , , , ,

Are you ready to begin your journey?

And connect with us