PR From Anywhere: How Public Relations Pivoted Amid The Pandemic

PR from anywhere
Apr 6 2021

When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many, was a scary, intangible experience that at first promised to be fleeting and forgiving. After spending around six uninterrupted weeks under the same roof and immersing myself in a brand new daily routine, the realization slowly sunk in that “work from home life” might actually be here to stay.   Read more…

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To reroute or not to reroute? That is the marketing question…

Ben Webb Blog March 2021
Mar 23 2021

At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet to appear in space – to steer the Buccaneers to an unexpected Superbowl victory over the Chiefs. 

Some passes were straight from the playbook; others were conjured up in milliseconds in Brady’s fizzing brain. The Gronk was usually on the end of them having run established routes or – more interestingly – discovered brand new ones. It was a wonderful display of experience, teamwork, trust, skill and risk-taking… Read more…

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Job Search During a Pandemic: Advice for the Class of 2021

Job Search Blog
Mar 9 2021

With the one year anniversary of the COVID-19-induced global lockdown approaching, now is a good time to reflect on where we all were last year. For me, a member of the Class of 2020, I was a senior in college, midway through my final semester, preparing for my first real job search.

Nothing could have prepared me for the job market I was about to enter. Read more…

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Paragon’s Simon Hylson-Smith and PJ Kinsella featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”

Public Relations: The Changing Global Landscape
Feb 11 2021

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.

Click here to purchase the Digital eBook

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Christmas content and the Grinch

Dec 16 2020

Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or two. Pour another glass of bubbly or three. And then hang about expectantly under the mistletoe… Read more…

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The rise of Bothism in marketing

Nov 17 2020

When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather. 

It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…

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Bursting the marketing bubble

Aug 27 2020

Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and faster. And it’s mesmerising. All of us in marketing talk so much about our beloved brands that we can begin to believe the content and hype we have created. That we’ve got everything just right. But not any more.  Read more…

Communication today matters more than ever

COVID19 Business Continuity
Mar 19 2020

The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…

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5 Reasons to get podcasting – we’re all ears!

Podcast
Nov 12 2019

To achieve ultimate success in business, it’s important to not only walk the walk but also talk the talk. A lot of hot air is spoken about the importance of new digital marketing channels, but one great way to communicate with target audiences is to put your money where your mouth is… and develop a podcast. Read more…

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The Evolution of Communications

Sep 17 2019

In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…

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