It’s time to think again!

Oct 22 2018

The next time someone tells me they are “thinking outside the box”, it may be more than I can do to stop myself from screaming. It’s (oxy)moronic, as are so many phrases that are intended to convey creative thinking. Most of the time, I would put “thought leadership” in this category. A good example of this was a fintech firm (I will spare them their blushes), which posted a sponsored article last week about their office expansion in Asia Pacific and then claimed it to be a “thought leadership” piece. Say no more. Read more…

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Specialist PR firms make more sense

Sep 20 2018

If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.

Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.

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Tools for Success in Financial Services & Fintech PR

Sep 13 2018

Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.  

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Be heard – opinions matter

Aug 20 2018

Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking and inspirational. Risky, even. By injecting your writing with honest views, spiced with character – and a well-pitched level of controversy – you can engage your readers at a much more fundamental level.

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A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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5 top tips for writing blog lists – or listicles!

Jul 26 2018

The internet is packed with lists of bite-sized chunks of information that are simplistic clickbait designed to boost traffic, but a well-designed list of great content is a fantastic way to communicate.

From the Ten Commandments to Buzzfeed’s mind-boggling list frenzy, human history is filled with lists that have a fantastic capacity to grab and then focus our attention. Humans, it seems, are hard-wired to engage with lists and that means they are an excellent content marketing tool.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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10 reasons to target your 2018 blogging strategy

May 8 2018

In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the good old blog, which seems to have been around forever… well almost. The phrase ‘weblog’ was first used by Jorn Barger in 1997 before Peter Marholz broke it down two years later into ‘we blog’ and transformed the way we think about communicating forever.

‘Blog’ may not be the most beautiful of new words, but it displays a fundamental marketing benefit – it does, like a trusty pot of Rustin’s varnish, what it says on the tin. There is no shortage of content types to exploit today, from the infographic to the video, but we think it’s important all businesses ensure their 2018/19 blogging strategy is spot on.

For starters, if you have an active website blog, you have a 434% higher chance of being ranked highly on search engines, according to Tech Client, and B2B marketers using blogs generate 67% more leads than those who don’t. Compared to expensive banner ads, which so few people click these days, a blog is an amazing value. As AJ Agrawal, an entrepreneur and marketer who helps start-ups and Fortune 500 companies optimize their growth channels, declared in Forbes: “Marketers who prioritize blogging are more likely to have a positive ROI than those who don’t.”

Here are ten more reasons.
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3 Rules: Content Writing in the Digital Age

Content Writing in the Digital Age
Feb 9 2018

It will come as no surprise that the average human attention span is drastically shorter than what it once was. Google the phrase “average attention span” and you are greeted with a number of articles written around the well-known Microsoft 2015 study that demonstrated the average human attention span was down to 8 seconds, “shorter than that of a goldfish.”

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A PR Approach to Storytelling

PR Storytelling
Oct 26 2017

There’s nothing like holding a brand new book.

Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’s mind. Growing up an introvert, stories were my favorite companion. Today, as I journey further into adulthood, I still find myself attracted to stories, whether it’s a book, an interesting feature article or people sharing their experiences. Hence why I love my job as a public relations professional. I get to experience and share my clients’ stories on a daily basis, and there’s no greater thrill.

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