The rise of Bothism in marketing

The rise of Bothism in marketing
Nov 17 2020

When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather. 

It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…

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Bursting the marketing bubble

Aug 27 2020

Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and faster. And it’s mesmerising. All of us in marketing talk so much about our beloved brands that we can begin to believe the content and hype we have created. That we’ve got everything just right. But not any more.  Read more…

What matters… in black and white

What matters... in black and white
Jun 15 2020

Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference – the sort of difference that influences people’s day-to-day lives – is much harder. In the light of the George Floyd protests, it will be interesting to see whether or not brands follow up their social media excitement with real action. Read more…

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What does the coronavirus mean for Corona beer? 

Corona Beer
Mar 23 2020

It’s never tasted quite so good. In fact, it’s never tasted good at all except when it has a slice of zingy lime squeezed into the top of the bottle. A Corona beer, that is. In the pub, my friend Dave, who wouldn’t normally touch the drink with a barge pole, was guzzling his down with gusto. We bought it because, well, the word Corona was everywhere. Sales crisis? What crisis? Read more…

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5 Reasons to get podcasting – we’re all ears!

Podcast
Nov 12 2019

To achieve ultimate success in business, it’s important to not only walk the walk but also talk the talk. A lot of hot air is spoken about the importance of new digital marketing channels, but one great way to communicate with target audiences is to put your money where your mouth is… and develop a podcast. Read more…

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How to make a racquet!

Jul 17 2019

On the surface, little has changed at Wimbledon since Fred Perry first strolled on to the manicured lawns, but behind the scenes, it’s rebooting its image.

Read more…

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When it comes to content, size matters

May 1 2019

In today’s digital world, small is beautiful. Information is delivered in nuggets and bullets, listicles and soundbites, and tweets and snaps. Notifications buzz on our devices and divert us long enough to click and perhaps even like. But what if that moment of communication is just that… a superficial moment? Can bite-size content really do the job if we want to deliver authoritative and nuanced information? Read more…

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The “Final Four” Tips for Business PR

Apr 8 2019

Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.

While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…

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Brand activism – is it the future?

Nov 27 2018

How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem before a game as a protest against racial injustice, Nike has no doubt. “Believe in something,” demands the latest version of its long-running ‘Just Do It’ campaign. “Even if it means sacrificing everything.” Read more…

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The Ryder Cup – a sporting and marketing phenomenon

Sep 27 2018

(Image: GETTY)

The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, attracting millions of golf fans, sports fans and even non-fans. The three-day event dominates the headlines – both news and sports – and sends social media into a frenzy of sharing. For a competition that was once only supported by a few die-hards, it is a remarkable renaissance. What lessons can we learn from the success of this iconic contest?

Read more…

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