What matters… in black and white

What matters... in black and white
Jun 15 2020

Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference – the sort of difference that influences people’s day-to-day lives – is much harder. In the light of the George Floyd protests, it will be interesting to see whether or not brands follow up their social media excitement with real action. Read more…

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Don’t let marketing budgets catch a cold!

Ben Webb Blog
Apr 28 2020

It’s quiet on the local high street. Too damned quiet. The cash tills of the world’s greatest shopping streets – Oxford Street in London, Fifth Avenue in New York and Corso Vittorio Emanuele II in Milan – are eerily silent. Even the peep of approved contactless cards is a memory. It’s as though the credits are about to roll on the latest Zombie Apocalypse Netflix stream-buster… Read more…

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Communication today matters more than ever

COVID19 Business Continuity
Mar 19 2020

The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…

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Top Tips for Winning Awards that Matter

Awards Strategy
Feb 3 2020

While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…

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The Evolution of Communications

Sep 17 2019

In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…

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How to make a racquet!

Jul 17 2019

On the surface, little has changed at Wimbledon since Fred Perry first strolled on to the manicured lawns, but behind the scenes, it’s rebooting its image.

Read more…

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When it comes to content, size matters

May 1 2019

In today’s digital world, small is beautiful. Information is delivered in nuggets and bullets, listicles and soundbites, and tweets and snaps. Notifications buzz on our devices and divert us long enough to click and perhaps even like. But what if that moment of communication is just that… a superficial moment? Can bite-size content really do the job if we want to deliver authoritative and nuanced information? Read more…

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The “Final Four” Tips for Business PR

Apr 8 2019

Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.

While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…

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Will your firm encourage gender equality after March?

Mar 27 2019

As women’s history month winds down in the US, UK, Australia and elsewhere around the world, it’s a good time to reflect on the diversity efforts in your organization. Many companies will take advantage of the broader, even popular, recognition of the month to put in place activities, events, presentations and communications to highlight the accomplishments of women in their organization. Many take it a step further and host programs for girls, encouraging the next generation to dream as big as they wish and find early professional support. Read more…

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Full-time work and grad school: It’s possible!

Feb 11 2019

“An investment in knowledge pays the best interest.” – Benjamin Franklin

If you’re fortunate enough to work for an employer that genuinely encourages your professional and academic growth – take advantage of it! The business world is constantly evolving as new technologies and industries disrupt the workforce. In order to survive and thrive professionally, it’s vital to continue learning and expanding your capabilities. Taking classes to learn a new skill, obtain a certificate, or even earn a higher degree will make you more valuable to your employer and clients. According to a research study by the U.S. Department of Education, two-thirds of job openings will require postsecondary education or training by 2020.

With encouragement and support from the entire Paragon team, I recently began a 24-month MBA program at Montclair State University. As the new semester begins, I would like to share some tips to successfully balance graduate school and working full-time. Read more…

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