Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious
Should copywriters be concerned about AI?
AI copywriting tools have been around now for a few years, but there has always been a level of scrutiny as to their effectiveness at creating engaging and logical copy. When these
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
A World In Spin
Propaganda. A term used in excess within recent years. A term that makes many roll their eyes and say “I don’t fall for it.” A term that everyone is aware of and yet it is st
The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
Signing Off – The Great Resignation and Journalism
$16,000. That was my first salary as a reporter coming out of college. It was my dream job, and I was genuinely excited, but whew, it was still only $16,000. I had studied for four
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the
Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi