Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the most like their Bitmoji. May the best Bit win!
Tags: Bitmoji, Contest, Corporate Culture, creativity, Digital Marketing, Marketing, PR, Survey, team building
The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.
Public Relations: The Changing Global Landscape looks at predictions about the future of the public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.
Click here to purchase the Digital eBook
Tags: Book, Digital Marketing, eBook, Education, Marketing, PR, Public Relations, Published
With a brand New Year already underway, it’s time to get cracking and adapt to the new normal. The trouble is, the new normal is not that new anymore and, to make matters more confusing, it was only an illusory buzz-phrase in the first place. No, this year is all about the – what shall we call it folks? Answers on a postcard…
How about the Unnormal? Whatever it is, the next 12 months will be a precarious balancing act. It will be beneficial to innovate and dream up new ways of operating while also returning to the marketing basics, like doing some good old-fashioned research. Flexibility is also needed to adapt to the demands of a capricious consumer, but a steely eye should be kept on long-term trends. The strategy of bothism we looked at last year seems more sensible than ever! Read more…
Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and faster. And it’s mesmerising. All of us in marketing talk so much about our beloved brands that we can begin to believe the content and hype we have created. That we’ve got everything just right. But not any more. Read more…
Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every month they help over 10M customers find the best-qualified service professional for their needs. Read more…
Tags: Awards, Expertise, Marketing, PR, Public Relations, Recognition, Reputation, social media, Strategy
Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the world’s top marketing races. It may be a seriously false start caused by the COVID19-based lockdown, but the quest for communications gold will perhaps be keener than ever. Read more…
Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference – the sort of difference that influences people’s day-to-day lives – is much harder. In the light of the George Floyd protests, it will be interesting to see whether or not brands follow up their social media excitement with real action. Read more…
Tags: Black Lives Matter, BLM, Corporate Culture, Movement, Protests, Revolution, Stand Together
The natural temptation for many firms in a time of market crisis will be to batten down the hatches and wait for the impact of the COVID-19 pandemic to fade. The problem with this approach is that it is unclear how long the disruption will last and many firms will not have the resources or staying power to survive it. More importantly, if you lock down your activities – and strip out costs – it will be extremely difficult to restart the engine and generate momentum in the future. Read more…
Tags: Business Continuity, communications, Coronavirus, COVID19, Marketing, PR
While PR firms like collecting awards on behalf of their clients, the industry has become saturated. To use an expression suited for the time of year, the golden goose of media companies is being killed off. So what should you look out for – and how do you separate the awards worth winning from those that are there simply ‘pay-for-play’? Read more…
Tags: Advice, Awards, Branding, Business, Corporate Culture, Marketing, media, PR, Public Relations, Reputation, Strategy
In the early-1980s, I signed the Official Secrets Act and was shown into a room with a dozen middle-aged men and a secretary. My job was no more than a gopher but it gave me my first insight into how communication was about to change. For months we would secretly test the new cordless telephones, and I would take taxis back and forth to the laboratory to deliver blueprints and collect prototypes (too secret to be delivered by London taxi). In the end, the UK lost out to the US in the telecoms race and British Telecom quickly became the first true global privatisation under Margaret Thatcher, sparking a wave of government asset sell-offs whose legacy continues today. Read more…
Tags: B2B, communications, Content, Financial Services, Marketing, Reputation
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