The “Final Four” Tips for Business PR

Apr 8 2019

Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.

While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…

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A blast from the past: Nostalgia marketing is taking us back to the future

Jan 30 2019

My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the hot bubbly water. Then, Procter & Gamble stopped producing its limited edition “vintage” bottle of Fairy Liquid – a white cylinder with green and red branding – and sadly, normal service resumed.

On the local high street, a new supermarket opened for business. With a new but very old logo. Intriguingly, after a root and review of its branding, the Co-operative Group has returned to the logo that adorned its stores half a century ago. Graphically, it’s fantastic – a blend of funky typography and minimalism – but it also elicits an emotional response. I almost felt like a boy again, off to buy some R White’s lemonade and a bag of Golden Wonder salt ‘n’ vinegar crisps.

Nostalgia is a powerful marketing tool. It can encourage us all to remember our rose-tinted pasts and to bathe in the warm glow of the good old days when the world was simpler and the sun always shone. It creates an emotional connection between brand and consumer. And it’s beguilingly effective. A simple change in a product’s packaging can turn a daily chore like washing up – into a moment of pleasure. It can make supermarket shopping feel like a trip down memory lane. Read more…

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Brand activism – is it the future?

Nov 27 2018

How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem before a game as a protest against racial injustice, Nike has no doubt. “Believe in something,” demands the latest version of its long-running ‘Just Do It’ campaign. “Even if it means sacrificing everything.” Read more…

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What a 96-year Old Taught Us About Communication

Sep 20 2018

Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images

Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.

Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.

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Specialist PR firms make more sense

Sep 20 2018

If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying for. With a specialist PR agency, your money primarily goes towards the talent that supports you; not on a legacy operating model.

Specialist PR firms are ideally suited to this modern world of communications. Here are a few reasons why.

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Tools for Success in Financial Services & Fintech PR

Sep 13 2018

Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.  

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PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®

Paragon PR Gold Stevie Award
Aug 30 2018

Winners to Be Celebrated at Gala Event on 20 October in London, England

Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Award in the Public Relations Agency of the Year in Canada and the U.S.A. category in The 15th Annual International Business Awards®.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.

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[INFOGRAPHIC] A guide to corporate philanthropy

Aug 7 2018

“Good actions give strength to ourselves and inspire good actions in others.” – Plato

The “good action” of philanthropy should be a priority for any company that wants to strengthen their public image, improve employee morale and inspire positive global change. Corporate social responsibility (CSR) is a company’s sense of responsibility towards the community and environment in which it operates. Charitable giving is a selfless action, but the personal and professional benefits are undeniable. Read more…

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A Perfect Pitch: Music to My Ears

Jul 30 2018

Everyone has that one song they can’t skip. The type of track that you can play on repeat and never get sick of listening to. As a hip-hop enthusiast, I have quite a few, but each one has something timeless that keeps me invested. Pitching clients to reporters is a bit like writing a song. Think about the four components of a hip-hop song: an intro, a hook, verses, and a beat.

Here’s how the basic structure of a song can make for a perfect pitch:

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Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

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