Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018 – a figure that rises to almost 55% of adults (155 million!) for those who had listened to a podcast in the last year (Edison Research, The Infinite Dial). So it’s no surprise that marketers and businesses are dedicating more time to adding podcasts to their content marketing strategies.  Read more…

Tags: Businesses, Content Marketing, Digital Marketing, Podcasts, PR, Strategy

NEW JERSEY – MAY 12, 2021 – Paragon Public Relations (“Paragon”) has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. The exclusive list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or remotely.  Read more…

Tags: Award, Best Workplaces, Corporate Culture, Inc Magazine, News, press release

Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing themselves in the industry in which they operate. In the last year, however, being out in public or physically present anywhere outside of one’s home has been challenging. This makes us wonder if the in-person and public aspects of public relations are a thing of the past. Read more…

Tags: Business, COVID, Media Relations, PR, Public Relations

When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many, was a scary, intangible experience that at first promised to be fleeting and forgiving. After spending around six uninterrupted weeks under the same roof and immersing myself in a brand new daily routine, the realization slowly sunk in that “work from home life” might actually be here to stay.   Read more…

Tags: Blog, Business Tips, Marketing, PR, Public Relations, Remote Work, Strategy, Work From Home

At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet to appear in space – to steer the Buccaneers to an unexpected Superbowl victory over the Chiefs. 

Some passes were straight from the playbook; others were conjured up in milliseconds in Brady’s fizzing brain. The Gronk was usually on the end of them having run established routes or – more interestingly – discovered brand new ones. It was a wonderful display of experience, teamwork, trust, skill and risk-taking… Read more…

Tags: Blog, Digital Marketing, Marketing, Marketing Strategy, Risks, Strategy, SuperBowl

With the one year anniversary of the COVID-19-induced global lockdown approaching, now is a good time to reflect on where we all were last year. For me, a member of the Class of 2020, I was a senior in college, midway through my final semester, preparing for my first real job search.

Nothing could have prepared me for the job market I was about to enter. Read more…

Tags: Advice, Careers, Graduate, Hiring, HR, Job Hunt, Job Search, LinkedIn, Marketing, Networking, PR, Strategy

Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the most like their Bitmoji. May the best Bit win!

Read more…

Tags: Bitmoji, Contest, Corporate Culture, creativity, Digital Marketing, Marketing, PR, Survey, team building

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.

Click here to purchase the Digital eBook

Tags: Book, Digital Marketing, eBook, Education, Marketing, PR, Public Relations, Published

With a brand New Year already underway, it’s time to get cracking and adapt to the new normal. The trouble is, the new normal is not that new anymore and, to make matters more confusing, it was only an illusory buzz-phrase in the first place. No, this year is all about the – what shall we call it folks? Answers on a postcard…

How about the Unnormal? Whatever it is, the next 12 months will be a precarious balancing act. It will be beneficial to innovate and dream up new ways of operating while also returning to the marketing basics, like doing some good old-fashioned research. Flexibility is also needed to adapt to the demands of a capricious consumer, but a steely eye should be kept on long-term trends. The strategy of bothism we looked at last year seems more sensible than ever! Read more…

Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and faster. And it’s mesmerising. All of us in marketing talk so much about our beloved brands that we can begin to believe the content and hype we have created. That we’ve got everything just right. But not any more.  Read more…