At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet to appear in space – to steer the Buccaneers to an unexpected Superbowl victory over the Chiefs. 

Some passes were straight from the playbook; others were conjured up in milliseconds in Brady’s fizzing brain. The Gronk was usually on the end of them having run established routes or – more interestingly – discovered brand new ones. It was a wonderful display of experience, teamwork, trust, skill and risk-taking… Read more…

Tags: Blog, Digital Marketing, Marketing, Marketing Strategy, Risks, Strategy, SuperBowl

Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the most like their Bitmoji. May the best Bit win!

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Tags: Bitmoji, Contest, Corporate Culture, creativity, Digital Marketing, Marketing, PR, Survey, team building

At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…

Tags: communications, Digital Marketing, Emerging Tech, Fintech, Marketing, PR, Public Relations, Search Engine Results Page, SEO, SERP

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.

Click here to purchase the Digital eBook

Tags: Book, Digital Marketing, eBook, Education, Marketing, PR, Public Relations, Published

With a brand New Year already underway, it’s time to get cracking and adapt to the new normal. The trouble is, the new normal is not that new anymore and, to make matters more confusing, it was only an illusory buzz-phrase in the first place. No, this year is all about the – what shall we call it folks? Answers on a postcard…

How about the Unnormal? Whatever it is, the next 12 months will be a precarious balancing act. It will be beneficial to innovate and dream up new ways of operating while also returning to the marketing basics, like doing some good old-fashioned research. Flexibility is also needed to adapt to the demands of a capricious consumer, but a steely eye should be kept on long-term trends. The strategy of bothism we looked at last year seems more sensible than ever! Read more…

Christmas is all about the festive spirit, generosity and, of course, a guilt-free opportunity to have a very good time. Perhaps over-indulge a little. Enjoy an extra mince pie or two. Pour another glass of bubbly or three. And then hang about expectantly under the mistletoe… Read more…

Tags: Christmas, Content, COVID19, Grinch, Marketing, Messaging, Pandemic, Strategy, Viral Marketing

When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather. 

It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…

Tags: Bothism, Content, David Ogilvy, Mark Ritson, Marketing, Ogilvy & Mather, PR, Rory Sutherland, Strategy

Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s only a matter of time, as Christmas will come early this year with brands desperate to market their festive-season products using Father Christmas, the ultimate symbol of generosity. And sack-loads of spending. 

Choosing the right day to give Santa his debut this year will be a tricky call for marketers. Get a jump on the competition as fast as possible? Or, in the fall-out of a serious pandemic that has had an appalling affect on so many people’s lives, is that tasteless? Should they defer promoting the frivolity and financial pain of Christmas? Read more…

Tags: Branding, Christmas, Marketing, Messaging, Pandemic, social media, Strategy

Covid 19 and Greenhouse Gas Greta. Black Lives Matter and #MeToo. Digital disruption in general and the next unseen global shockwave. The world around us is changing faster and faster. And it’s mesmerising. All of us in marketing talk so much about our beloved brands that we can begin to believe the content and hype we have created. That we’ve got everything just right. But not any more.  Read more…

Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the world’s top marketing races. It may be a seriously false start caused by the COVID19-based lockdown, but the quest for communications gold will perhaps be keener than ever. Read more…

Tags: Branding, COVID19, Marketing, Olympics, Strategy