The Rising Popularity of Podcasts

Popularity of Podcasts
May 26 2021

Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018 – a figure that rises to almost 55% of adults (155 million!) for those who had listened to a podcast in the last year (Edison Research, The Infinite Dial). So it’s no surprise that marketers and businesses are dedicating more time to adding podcasts to their content marketing strategies.  Read more…

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The Marketing Super-Fail of Soccer’s Super-Rich

May 18 2021

On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift the Champions League Trophy – the most prestigious honour in club football. The trophy itself – 73.5cm tall and poorly proportioned – is not much to write home about. But the winner marches off with the bragging rights to one vital claim: being the best team in Europe. Read more…

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Paragon ranks among highest-scoring businesses on Inc. Magazine’s annual list of best workplaces for 2021

Inc Award - Best Workplace
May 12 2021

NEW JERSEY – MAY 12, 2021 Paragon Public Relations (“Paragon”) has been named to Inc. magazine’s annual list of the Best Workplaces for 2021. The exclusive list is the result of a wide-ranging and comprehensive measurement of American companies that have created exceptional workplaces and company culture whether teams are operating in person or remotely.  Read more…

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Taglines – because they’re worth it

May 5 2021

Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about the store. Or, at least, what Walmart wants you to think about the store. Read more…

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To reroute or not to reroute? That is the marketing question…

Ben Webb Blog March 2021
Mar 23 2021

At a cold Raymond James Stadium in February, 25,000 fans watched Tom Brady employ his unique talent – a mesmeric ability to find time where none exists and then find runners yet to appear in space – to steer the Buccaneers to an unexpected Superbowl victory over the Chiefs. 

Some passes were straight from the playbook; others were conjured up in milliseconds in Brady’s fizzing brain. The Gronk was usually on the end of them having run established routes or – more interestingly – discovered brand new ones. It was a wonderful display of experience, teamwork, trust, skill and risk-taking… Read more…

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Job Search During a Pandemic: Advice for the Class of 2021

Job Search Blog
Mar 9 2021

With the one year anniversary of the COVID-19-induced global lockdown approaching, now is a good time to reflect on where we all were last year. For me, a member of the Class of 2020, I was a senior in college, midway through my final semester, preparing for my first real job search.

Nothing could have prepared me for the job market I was about to enter. Read more…

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Attack of the Bitmojis: Who’s Who? 🏆

Bitmoji Battle
Mar 2 2021

Code red! Paragon has been taken over by Bitmojis… again! Can you help us figure out who’s real and who’s a Bit in disguise? Vote for the employee that looks the most like their Bitmoji. May the best Bit win!

Read more…

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SERP Domination Equals Digital Success

SERP
Feb 17 2021

At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…

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Paragon’s Simon Hylson-Smith and PJ Kinsella featured in Kathryn Lancioni’s Latest Book “Public Relations: The Changing Global Landscape”

Public Relations: The Changing Global Landscape
Feb 11 2021

The goal—to discover how the world of public relations is changing from the perspective of the professionals working in it.

Public Relations: The Changing Global Landscape looks at predictions about the future of public relations and digital marketing as reflected in industry surveys and the press. And provides an understanding of the quickly changing nature of these industries, as well as insight into developments on the horizon.

Click here to purchase the Digital eBook

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Marketing’s New Year’s Resolutions

2021 goals
Jan 14 2021

With a brand New Year already underway, it’s time to get cracking and adapt to the new normal. The trouble is, the new normal is not that new anymore and, to make matters more confusing, it was only an illusory buzz-phrase in the first place. No, this year is all about the – what shall we call it folks? Answers on a postcard…

How about the Unnormal? Whatever it is, the next 12 months will be a precarious balancing act. It will be beneficial to innovate and dream up new ways of operating while also returning to the marketing basics, like doing some good old-fashioned research. Flexibility is also needed to adapt to the demands of a capricious consumer, but a steely eye should be kept on long-term trends. The strategy of bothism we looked at last year seems more sensible than ever! Read more…

Are you ready to begin your journey?

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