Paragon Launches Capital Markets Thought Leadership Platform
Hoboken, NJ and London, March 5, 2019 — Paragon has launched ‘Counterpoint’, a multimedia platform for capital markets participants to engage with a community of peers in tho
PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®
Winners to Be Celebrated at Gala Event on 20 October in London, England Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Awar
[Podcast] Fintech and Content
Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should
Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
Expand your universe
It’s time we all step outside our everyday activities and start to think more creatively. All too often, we get absorbed in the daily routine and forget about the possibilities f
Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi
Build your brand by paying it forward
Professionals in all industries are constantly receiving solicitations for donations. The issue that most face is, as prevalent as they are, it is difficult to choose which one is
Are conference booths memorable or a waste of money?
In the financial industry, there are several marquee conferences that act as the mixing pot for the markets’ top leaders each year. Those looking to network and increase brand aw
Is email marketing old-fashioned or the best-kept secret weapon?
Social media seems to be today’s topic of marketing conversation; after all, it’s where the chatter starts. But according to most studies, email marketing is, in fact, the secr