What a 96-year Old Taught Us About Communication

Sep 20 2018

Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images

Denis Norden, who died on September 19, 2018, was one of the UK’s most beloved comedic writers and broadcasters. He also lived a long and happy life that encompassed the ‘golden years’ of British broadcasting. One of his great skills was his ability to connect with his audience, which is where we can all start to pay attention.

Many efforts at communication today rely on sending out large amounts of information and hoping some of it will stick. Far less time is spent trying to actually engage – or empathise with – the audience. Most PR agencies will be guilty of this at one time or another, usually under the guise of ‘thought leadership’, a label that many reporters despise.

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I’ll drink to that!

Jul 24 2018

Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its own inn. After months of hard work by all, we recently got the good news that we’ve found the perfect tenants to run it. In early September, the newly named “The Winterbourne,” will open in the peaceful countryside of Winterbourne Bassett, Wiltshire with great real ales and a top-quality restaurant. So what are the lessons to be learned here?

I’d like to corrupt three cliches to answer that.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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It’s All in the (Event) Details

Event Details
Sep 7 2016

Event sponsorships play a significant role in any company’s marketing strategy – and their ROI increases exponentially with the right preparation.

The major steps of pre-conference preparation are often easy to identify – Whom from your company should attend? What level of sponsorship best suits your budget? Is there a speaking opportunity? There are a myriad of more granular considerations, however, and each can have a major impact on your event presence.

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Score! It’s Conference Season.

Conference Season
May 10 2016

It’s May. Time for baseball, hockey (still), spring allergies, college graduations…and conferences and tradeshows! May and June, along with September and October in the fall, are peak months for conferences. The calendar is jam-packed with events across many industries, including financial services. With likely hundreds of options for your industry, how do you know which ones to target? Which ones will get the best bang for your buck? Read more…

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