It’s time to think again!

Oct 22 2018

The next time someone tells me they are “thinking outside the box”, it may be more than I can do to stop myself from screaming. It’s (oxy)moronic, as are so many phrases that are intended to convey creative thinking. Most of the time, I would put “thought leadership” in this category. A good example of this was a fintech firm (I will spare them their blushes), which posted a sponsored article last week about their office expansion in Asia Pacific and then claimed it to be a “thought leadership” piece. Say no more. Read more…

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Tools for Success in Financial Services & Fintech PR

Sep 13 2018

Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.  

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PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®

Paragon PR Gold Stevie Award
Aug 30 2018

Winners to Be Celebrated at Gala Event on 20 October in London, England

Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Award in the Public Relations Agency of the Year in Canada and the U.S.A. category in The 15th Annual International Business Awards®.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.

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The Next Bonfire of the Vanities

Aug 9 2018

As The New York Times noted in its obituary of author Tom Wolfe in May, his wildly successful “The Bonfire of the Vanities” provided readers with “a sweeping, bitingly satirical picture of money, power, greed and vanity in New York during the shameless excesses of the 1980s.”

Being the thorough journalist that he was, Mr. Wolfe carefully and accurately described how the novel’s central character, Sherman McCoy, made his living as a bond trader. Of course, explaining how Wall Street works wasn’t the purpose or the main thrust of the novel, but Mr. Wolfe did a great job of laying out how the sausage is made in layman’s terms.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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Consumer Protection: A Role for Blockchain

blockchain and credit
Jan 9 2017

Credit scores. Damned if you don’t have a solid figure, and, it turns out, damned even if it’s well into the green, according to the Consumer Financial Protection Bureau (CFPB).

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[Podcast] Fintech and Content

content marketing
Nov 9 2016

Content marketing is relevant in all industries, including fintech. Paragon’s VP of marketing, Melissa Even and digital expert, Chris Lee talk about why fintech companies should take advantage of different types of content marketing, from blogs to social media.

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The Future of FinTech: Where’s the Next Hub?

fintech
Sep 15 2016

The emergence of financial technology, or “fintech” as it has become universally known, has been rapid and widespread. From high-speed trading to cloud infrastructure, it has become the beating heart of the capital markets. But while adoption is ubiquitous and inevitable, New York and London remain the world’s premier fintech centers. With these leading markets well-defined, where will we see the next major fintech hub emerge?

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With LinkedIn, Microsoft Can Create a Strategic Blockchain Advantage

Strategic Blockchain Advantage
Jun 17 2016

Microsoft’s acquisition of LinkedIn comes as no huge surprise, as analysts – including Neil Doshi of Mizuho Securities (cl) – generally saw Microsoft or Salesforce as the two most likely suitors. The logic is solid: LinkedIn will leverage Microsoft’s scale, while it provides Microsoft juice in cloud, mobile and social, three strategically important areas where it has traditionally lagged.

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The Challenge for Small Business Start-Ups

Challenge for Start-Ups
Apr 28 2016

We see a lot of young companies and start-ups, especially financial technology firms. Every CEO is adamant that their business model is on the fast-track, headed for rapid growth, often at the expense of the incumbents. They are generally cash-strapped but surely that’s not a problem if investors will quickly buy-in to their innovative and nimble approach?

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