SERP Domination Equals Digital Success

SERP
Feb 17 2021

At its core, Fintech, Emerging Tech, and Financial Services Public Relations and integrated communications is about helping your organization be noticed, understood, and sought after. However, in the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? Enter the Google Search Engine Results Page (SERP). We believe that SERP domination equals digital success. Read more…

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The rise of Bothism in marketing

Nov 17 2020

When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the message at this year’s David Ogilvy lecture in the UK, named after the highly influential pipe-smoking advertising tycoon and founder of the agency Ogilvy & Mather. 

It was a very apt theme to consider as Ogilvy’s colourful life itself was a series of wonderful surprises as he unwittingly gathered experience to launch his own advertising agency. Born in 1911, he was an Oxford University scholarship boy, chef at the Hotel Majestic in Paris, a door-to-door AGA salesman, British Intelligence researcher, farmer in Pennsylvania’s Amish country… Read more…

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Christmas – a challenging gift for marketers

Christmas Blog
Oct 8 2020

Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s only a matter of time, as Christmas will come early this year with brands desperate to market their festive-season products using Father Christmas, the ultimate symbol of generosity. And sack-loads of spending. 

Choosing the right day to give Santa his debut this year will be a tricky call for marketers. Get a jump on the competition as fast as possible? Or, in the fall-out of a serious pandemic that has had an appalling affect on so many people’s lives, is that tasteless? Should they defer promoting the frivolity and financial pain of Christmas? Read more…

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The Olympics Games 2020 – a content marketing marathon

Ben Webb Blog
Jul 27 2020

Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the world’s top marketing races. It may be a seriously false start caused by the COVID19-based lockdown, but the quest for communications gold will perhaps be keener than ever. Read more…

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Marketing is a simple game… if you spot the next Michael Jordan

Michael Jordan Blog
May 14 2020

In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human being. An audience with the Pope springs to mind, or some other deity with wings (those Nikes) and an unworldly hang-time.

At the time, “His Airness”, who had recently returned to the Chicago Bulls following a sabbatical spent swinging a baseball bat, was apparently the most famous person in the world. And every single journalist in San Antonio wanted a piece of him. Just one word. The word of MJ… Nike must have loved it. Read more…

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A blast from the past: Nostalgia marketing is taking us back to the future

Jan 30 2019

My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the hot bubbly water. Then, Procter & Gamble stopped producing its limited edition “vintage” bottle of Fairy Liquid – a white cylinder with green and red branding – and sadly, normal service resumed.

On the local high street, a new supermarket opened for business. With a new but very old logo. Intriguingly, after a root and review of its branding, the Co-operative Group has returned to the logo that adorned its stores half a century ago. Graphically, it’s fantastic – a blend of funky typography and minimalism – but it also elicits an emotional response. I almost felt like a boy again, off to buy some R White’s lemonade and a bag of Golden Wonder salt ‘n’ vinegar crisps.

Nostalgia is a powerful marketing tool. It can encourage us all to remember our rose-tinted pasts and to bathe in the warm glow of the good old days when the world was simpler and the sun always shone. It creates an emotional connection between brand and consumer. And it’s beguilingly effective. A simple change in a product’s packaging can turn a daily chore like washing up – into a moment of pleasure. It can make supermarket shopping feel like a trip down memory lane. Read more…

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The Ryder Cup – a sporting and marketing phenomenon

Sep 27 2018

(Image: GETTY)

The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, attracting millions of golf fans, sports fans and even non-fans. The three-day event dominates the headlines – both news and sports – and sends social media into a frenzy of sharing. For a competition that was once only supported by a few die-hards, it is a remarkable renaissance. What lessons can we learn from the success of this iconic contest?

Read more…

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Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

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Be heard – opinions matter

Aug 20 2018

Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking and inspirational. Risky, even. By injecting your writing with honest views, spiced with character – and a well-pitched level of controversy – you can engage your readers at a much more fundamental level.

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Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

Read more…

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