Quirky Football Unveilings – Evolving use of Social Media

Aug 23 2018

With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first week of matches.

Lots of transfer business occurs every summer and winter, with football clubs – particularly in Europe – spending vast amounts on new players. Since last summer’s transfer window (the window opening in May and closing in August, whereby clubs have the chance to sell and purchase players ahead of the new season) following the world record £200 million ($263m) sale of Brazilian star Neymar from F.C Barcelona to Paris Saint-Germain (PSG), the market has skyrocketed and players are now routinely going for sums that several years ago would be close to record-breaking. Read more…

Tags: , , , , ,

Be heard – opinions matter

Aug 20 2018

Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking and inspirational. Risky, even. By injecting your writing with honest views, spiced with character – and a well-pitched level of controversy – you can engage your readers at a much more fundamental level.

Read more…

Tags: , ,

Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

Read more…

Tags: , , , , , , , ,

Webinar 101 [INFOGRAPHIC]

Jun 18 2018
Creative. Interactive. Global. Cost efficient. Real-time. On Demand.

These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio conference that connects an individual or group host to a global audience. Professionals invest time into webinar research and planning because it is ultimately used as an educational business tool. For the hosting company, this results in an organic way to improve SEO while becoming known as “industry experts.” Adding a user registration step to the webinar process is also a great way to capture new leads and relevant industry contacts. Companies that publish webinar content have experienced a substantial increase in brand awareness, lead generation and overall credibility.

Read more…

Tags: , , , , , ,

How to optimize social media for business

Social Media
May 16 2018

“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your company’s “book cover.” It’s not enough to merely exist, it’s vital to keep business accounts as attractive and engaging as possible.

While long rejected by many in financial services and fintech as an immature platform with little value, the value of a thoughtfully developed and executed social media strategy is beyond doubt now.

Firms of all sizes are using these channels to share relevant industry information, provide peer feedback, post findings and research, market new products and services, and most importantly, serve as the primary form of communication between businesses and industry professionals.

According to Salesforce’s 2017 State of Marketing Report, social media marketing in B2B strategies has grown by an outstanding 80% in the past two years. While publishing frequent, high-quality posts on a consistent basis is essential, it is even more crucial to utilize the different functions and strengths of each individual platform appropriately.

So, how can you optimize your social media presence? Let’s take a brief look at how each channel plays into a cohesive strategy for your brand:

Read more…

Tags: , , , , , , ,

10 reasons to target your 2018 blogging strategy

May 8 2018

In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the good old blog, which seems to have been around forever… well almost. The phrase ‘weblog’ was first used by Jorn Barger in 1997 before Peter Marholz broke it down two years later into ‘we blog’ and transformed the way we think about communicating forever.

‘Blog’ may not be the most beautiful of new words, but it displays a fundamental marketing benefit – it does, like a trusty pot of Rustin’s varnish, what it says on the tin. There is no shortage of content types to exploit today, from the infographic to the video, but we think it’s important all businesses ensure their 2018/19 blogging strategy is spot on.

For starters, if you have an active website blog, you have a 434% higher chance of being ranked highly on search engines, according to Tech Client, and B2B marketers using blogs generate 67% more leads than those who don’t. Compared to expensive banner ads, which so few people click these days, a blog is an amazing value. As AJ Agrawal, an entrepreneur and marketer who helps start-ups and Fortune 500 companies optimize their growth channels, declared in Forbes: “Marketers who prioritize blogging are more likely to have a positive ROI than those who don’t.”

Here are ten more reasons.
Read more…

Tags: , , ,

A real-world content marketing case study: Our own

Content Marketing
Jun 8 2017

The pitfalls of a content gap

It’s never easy admitting your own misses but here goes: we here at Paragon got off track with our content marketing. If you are one of our clients, then you have heard us emphasize time and again the power of content – as well as the level of commitment it takes. Producing and regularly delivering relevant content feeds your communications, marketing and media efforts. When done well, this makes them more effective and allows you to connect with and engage your audience.

Read more…

Tags: , , , ,

Brands need to get a grip on user experience, and fast.

user experience - BrightonSEO
Apr 11 2017

One of the key standouts from the UK’s leading search marketing conferences last week was how organisations are still failing to address the basics of user experience. As Google increasingly tries to imitate the user to develop its algorithm further, businesses need to get a grip on user experience once and for all.

Read more…

Tags: , , , ,

Fatal marketing flaws for your business

Fatal marketing flaws
Mar 23 2017

Et tu, Brute? In Shakespeare’s play, The Tragedy of Julius Caesar, Caesar’s hamartia, or fatal flaw, is his dismissal of the advice from the soothsayer in the marketplace and his wife, Calpurnia. Even though the Ides of March has passed, we should still beware. What advice are you failing to heed in order to grow your business?

Read more…

Tags: , , , , ,

Trust is at a Premium: The Challenge for PR

Jan 18 2017

Trust is the currency of the Internet, but it’s in short supply at the moment. Let’s take a look at where PR and Communications professionals can win at garnering public trust for their clients.

Read more…

Tags: , ,

Are you ready to begin your journey?

And connect with us