007 shakes and stirs brands into life
Bond… James Bond… gives a stellar cast of international brands a license to thrill their customers with glamorous high octane stories. Supercars screech, vintage champa
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
A blast from the past: Nostalgia marketing is taking us back to the future
My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the h
Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
How to optimize social media for business
“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your co
Augusta – the Masters of Marketing Simplicity
As the dust settles after an enthralling 2018 Masters golf tournament is it time for marketing executives to reflect on a golfing – and Augusta – truism: that less is more? Eve
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi