Super Bowl LIX Recap: High Stakes and Unforgettable Ads
When the pigskin was launched high into the night sky above Caesar’s Superdome in New Orleans, an estimated 200 million people around the world watched with bated breath—not on
5 Trends Shaping the Future of Marketing
New technology has made creating content easier than ever. But creating content that stops people scrolling or switching channels has never been more difficult because competition
From Tinsel to Tech: How Holiday Marketing Has Evolved Through the Decades
‛Tis the season to be jolly and – if you’re a marketing professional – time to keep a close eye on the success or otherwise of your expensive TV and screen-based social med
B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
Life in the sponsorship fast lane
Model Heidi Klum is strolling around but there’s leggy competition from Emily Ratajkowski. Over there is Joe Jonas, one of the singing brothers. Hollywood’s Furiosa herself, An
Embrace your shadow
We know what we feel about a brand without thinking consciously about it – if the brand is well known and distinctive enough. Of course, those of you addicted to algorithm-based
10 Dance Competition Mantras That Mirror Your Marketing Campaign Strategy
As someone deeply entrenched in both the dance world and the marketing world, it’s becoming increasingly apparent to me how intricately similar these two seemingly different sphe