Tools for Success in Financial Services & Fintech PR

Sep 13 2018

Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all participants. Participants must ensure their operations are organized and buttoned-up, particularly their messaging and their brand image. With that in mind, managing public relations for firms in this sector – whether asset managers, fintech vendors, or tier-one banks – is no small task and requires a specific set of expertise, tools and strategies. Here are five tips that will help you successfully manage your client’s expectations and become a more well-rounded communications professional.  

Read more…

Tags: , , , ,

PARAGON WINS GOLD STEVIE® AWARD IN 2018 INTERNATIONAL BUSINESS AWARDS®

Paragon PR Gold Stevie Award
Aug 30 2018

Winners to Be Celebrated at Gala Event on 20 October in London, England

Hoboken, NJ – 30 August 2018 – Paragon Public Relations LLC was named the winner of a Gold Stevie® Award in the Public Relations Agency of the Year in Canada and the U.S.A. category in The 15th Annual International Business Awards®.

The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2018 IBAs received entries from 74 nations and territories.

Read more…

Tags: , ,

I’ll drink to that!

Jul 24 2018

Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its own inn. After months of hard work by all, we recently got the good news that we’ve found the perfect tenants to run it. In early September, the newly named “The Winterbourne,” will open in the peaceful countryside of Winterbourne Bassett, Wiltshire with great real ales and a top-quality restaurant. So what are the lessons to be learned here?

I’d like to corrupt three cliches to answer that.

Read more…

Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

Read more…

Tags: , , , , , , , ,

Webinar 101 [INFOGRAPHIC]

Jun 18 2018
Creative. Interactive. Global. Cost efficient. Real-time. On Demand.

These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio conference that connects an individual or group host to a global audience. Professionals invest time into webinar research and planning because it is ultimately used as an educational business tool. For the hosting company, this results in an organic way to improve SEO while becoming known as “industry experts.” Adding a user registration step to the webinar process is also a great way to capture new leads and relevant industry contacts. Companies that publish webinar content have experienced a substantial increase in brand awareness, lead generation and overall credibility.

Read more…

Tags: , , , , , ,

GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

Read more…

Tags: , , , , , ,

Paragon’s Fall Social – The Australian

Nov 17 2017

We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversation, the night was truly a success.

Read more…

Paragon’s EVP named PR News Rising PR Star

Nov 7 2017

Patrick Sutton, Executive Vice President of Paragon Public Relations, has been named a finalist in PR News’ Rising PR Stars 30 and Under. Having been with Paragon since its inception, Patrick has played a crucial role in Paragon’s development.

Read more…

Tags: , ,

Paragon appoints Guy Taylor to head Global PR

Oct 12 2017

New York and London, Thursday, Oct. 12 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has appointed Guy Taylor as Global Director of Public Relations. In his new role, Guy will be responsible for client relationship management, PR strategy and execution, and new business development.

Read more…

Tags: ,

Walking Far, Supporting Charity and Learning Lessons

Aug 3 2017

A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds for MacMillan Cancer. The eleven or so hours hiking also taught me several lessons that can be applied to our everyday lives, and business.

Read more…

Tags: , , ,

Are you ready to begin your journey?

And connect with us