Paragon named to PRNews 2020 Agency Elite Top 100 List

Aug 18 2020

NEW YORK – August 18, 2020 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has been named to PRNews’ 2020 Agency Elite Top 100 List, which recognizes the top PR, communications and marketing firms in the United States. Read more…

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Paragon PR makes the top 10 best PR firms list for fourth consecutive year

Aug 3 2020

Expertise uses proprietary research and selection processes to identify top service professionals in over 200 different industries across the top cities in the United States. Every month they help over 10M customers find the best-qualified service professional for their needs. Read more…

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What matters… in black and white

What matters... in black and white
Jun 15 2020

Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference – the sort of difference that influences people’s day-to-day lives – is much harder. In the light of the George Floyd protests, it will be interesting to see whether or not brands follow up their social media excitement with real action. Read more…

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How to Stay Creative at Home

Key tips on how to stay creative at home
Apr 7 2020

Learn how to stay creative at home with these key tips:

At first, staying home seemed like a novelty. The lack of commuting felt refreshing until you realized everyone was home, everyday… just…like…you. It’s easy to get caught up in the anxiety but maintaining good habits, taking tech breaks, and moving slightly more than just across the room, will help you survive the quarantine.

Read more…

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We’re All in This Together – The Battle for Equality

Oct 10 2019

Which professional has the better chance of getting a job? An LGBTQ female graduate, a 30-year old African-American, or a 55 year-old caucasian male?

The answer may not be so easy. I asked a male African-American friend with decades of experience in the financial markets for his opinion. It caused him to pause and think. “If you’ve got mileage, you’re not getting a job,” he said eventually. Read more…

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The “Final Four” Tips for Business PR

Apr 8 2019

Whether you’re a lifelong college basketball fan or just looking to test your luck with some friendly office competition, March Madness is an exciting change-up to your daily routine. We’ve seen some unexpected upsets this year heading into the ‘Final Four,’ and I can’t help but think about how each team’s journey to reach this point reflects startups rise to the top within their industries.

While we’re in the spirit of the game, here’s a look at how PR can help businesses go from an unknown to a thriving team to reckon with in the media. Read more…

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Will your firm encourage gender equality after March?

Mar 27 2019

As women’s history month winds down in the US, UK, Australia and elsewhere around the world, it’s a good time to reflect on the diversity efforts in your organization. Many companies will take advantage of the broader, even popular, recognition of the month to put in place activities, events, presentations and communications to highlight the accomplishments of women in their organization. Many take it a step further and host programs for girls, encouraging the next generation to dream as big as they wish and find early professional support. Read more…

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Paragon Launches Capital Markets Thought Leadership Platform

Mar 5 2019

Hoboken, NJ and London, March 5, 2019 — Paragon has launched ‘Counterpoint’, a multimedia platform for capital markets participants to engage with a community of peers in thought-provoking debate and discussion on the challenges and opportunities provided by disruptive technologies.

Counterpoint will host and develop a range of content including articles, blogs, videos and podcasts and will be available to industry readers across multiple channels. Markets Media will become the first media partner later this quarter and will publish the majority of all third-party contributed content.

“The world has become awash with irrelevant content so it’s vital that the capital markets have a focused venue that provides true insight and education,” said Simon Hylson-Smith, CEO of Paragon and Editor-in-chief of Counterpoint. “By providing access to a full range of potential market contributors, we’re building a unique and powerful communications platform that can catalyze real change in the years to come.”

“Genuine thought leadership is a rare commodity, so we’re delighted to partner with Paragon to deliver even more quality content to Markets Media’s unique capital markets and trading community across its global platforms and publications,” said David Griffiths, Managing Director of Markets Media. “True insight is not only hard to come by, but a genuine differentiator for businesses.”

Peter Farley, a capital markets technology expert with over 30 years of experience in institutional finance, will be the Consulting Editor of Counterpoint. Most recently, he was Senior Capital Markets Marketing Strategist at Finastra.

“With regulatory, capital and market structural pressures on all participants, clear thinking is at a premium,” said Farley. “Counterpoint delivers this clarity of insight and debate across a range of media, enabling contributing firms to stand out and build reputations with key stakeholders.”

Counterpoint will have an ‘open access’ approach to content contributors. The content will be complimentary to readers, with a subscription or ‘pay-as-you-go’ model for contributors.

Follow Counterpoint on LinkedIn and Twitter and tune into our Podcast for the latest capital markets thought leadership content.

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Who are you?

Who am I?
Jan 9 2019

FT writer Laura Noonan does a great job pointing out the culture shock that many (most?) former bankers face when joining a startup. In her article yesterday, she also mentions how the change spotlights any fissures or weaknesses in an executive’s personality as, in effect, the safety net is pulled away. While I am sure these executives – a number of whom are our clients – have spent a lot of time thinking over this, have they put as much effort into isolating the true purpose and personality of their new firm? If not, it could prove costly.

Read more…

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It’s time to think again!

Oct 24 2018

The next time someone tells me they are “thinking outside the box”, it may be more than I can do to stop myself from screaming. It’s (oxy)moronic, as are so many phrases that are intended to convey creative thinking. Most of the time, I would put “thought leadership” in this category. A good example of this was a fintech firm (I will spare them their blushes), which posted a sponsored article last week about their office expansion in Asia Pacific and then claimed it to be a “thought leadership” piece. Say no more. Read more…

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