I’ll drink to that!

Jul 24 2018

Last autumn, my wife, Colleen, and I invested in our local pub – along with 50+ other villagers. We lay claim to being the smallest community in the UK (160+ people) to own its own inn. After months of hard work by all, we recently got the good news that we’ve found the perfect tenants to run it. In early September, the newly named “The Winterbourne,” will open in the peaceful countryside of Winterbourne Bassett, Wiltshire with great real ales and a top-quality restaurant. So what are the lessons to be learned here?

I’d like to corrupt three cliches to answer that.

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Changing Methods of Marketing – From a Gaming Industry Perspective

Jun 28 2018

It would be incredibly difficult to find someone who has never played at least one video game in their life. The stereotypical view is that video games are made only for male teenagers and children – but this couldn’t be further from reality.

According to the Entertainment Software Association, in 2017 the average age of a gamer in the US was 35 – and 41% were female. This data is a clear indication that the industry is creating games that appeal to people from all walks of life. The gaming industry is now being increasingly used as a marketing channel. It’s no surprise that the sector is booming – in the US alone, the market was worth around $18.4bn (Statista, 2017), which provides an idea of the vast opportunities for marketing.

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Webinar 101 [INFOGRAPHIC]

Jun 18 2018
Creative. Interactive. Global. Cost efficient. Real-time. On Demand.

These are just a few characteristics used to describe webinars. A webinar is a web-based video or audio conference that connects an individual or group host to a global audience. Professionals invest time into webinar research and planning because it is ultimately used as an educational business tool. For the hosting company, this results in an organic way to improve SEO while becoming known as “industry experts.” Adding a user registration step to the webinar process is also a great way to capture new leads and relevant industry contacts. Companies that publish webinar content have experienced a substantial increase in brand awareness, lead generation and overall credibility.

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GDPR – Sink or Swim

May 22 2018

Data-focused regulation by any other name would still be regulation. But will GDPR make a difference?

Can’t live with it, can’t live without it. A familiar refrain that seems to apply to many areas of life – love, vices, household appliances… you name it. But when it comes to the EU’s new General Data Protection Regulation (GDPR), which takes effect on 25 May (yes, this week), ‘can’t live without it’, isn’t an option.

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Paragon’s Fall Social – The Australian

Nov 17 2017

We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversation, the night was truly a success.

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Paragon’s EVP named PR News Rising PR Star

Nov 7 2017

Patrick Sutton, Executive Vice President of Paragon Public Relations, has been named a finalist in PR News’ Rising PR Stars 30 and Under. Having been with Paragon since its inception, Patrick has played a crucial role in Paragon’s development.

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Paragon appoints Guy Taylor to head Global PR

Oct 12 2017

New York and London, Thursday, Oct. 12 – Paragon Public Relations (“Paragon”), an award-winning full-service communications firm, has appointed Guy Taylor as Global Director of Public Relations. In his new role, Guy will be responsible for client relationship management, PR strategy and execution, and new business development.

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Walking Far, Supporting Charity and Learning Lessons

Aug 3 2017

A few weeks ago, I completed a lengthy charity walk over the headlands of England’s ancient Jurassic Coast. It was a fantastic day that will raise well over half a million pounds for MacMillan Cancer. The eleven or so hours hiking also taught me several lessons that can be applied to our everyday lives, and business.

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Pages with P.J: The Inner Lives of Markets

InnerMarketsBookReview
Aug 1 2017

The third Pages with P.J. column focuses on Tim Sullivan’s and Ray Fisman’s The Inner Lives of Markets, which examines the inner workings and evolution of market dynamics. From securities trading across the global capital markets to the online behemoths like eBay and Amazon that dominate online retail, markets influence our everyday lives whether we realize it or not. This book examines exactly how marketplaces function and how they have changed with the rapid pace of technology innovation.

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Battle of the Bitmojis: Who’s Who?

Jul 19 2017

We need your help! Paragon has been taken over by…Bitmojis! But who’s who? Are these Bitmojis who they say they are? Vote for the the employee that looks the most like their Bitmoji and help us decide who’s real and who’s a con!

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