Media relations (content and event support during first 2 years of engagement – 2018 and 2019)
“Paragon has played a key role in getting us in big-picture structural stories with both tier-one and trade press.” – Glenn Havlicek, CEO & Co-founder of GLMX
Background & Challenge:
GLMX had established itself as a premier provider of customized trading solutions for securities financing customers. However, the firm was struggling to penetrate a broader range of global buy- and sell-side institutions and elevate its reputation in the market. GLMX tasked Paragon with amplifying its brand presence in order to increase sales.
Paragon employed a combination of strategic thought leadership campaigns and newsjacking around developments occurring within the repo market. One focused on the growing industry appetite for greater technology and data tools, while another leveraged a spike in the overnight repo rate to position GLMX as an authority in the structural evolution of the market. The campaigns generated front-page stories with key trade publications and multiple placements in WSJ, Bloomberg, Reuters and Nasdaq TradeTalks, along with an industry podcast interview with CEO and co-founder Glenn Havlicek.
In the first year of GLMX’s engagement with Paragon, the Company’s volumes increased by over 400%. GLMX has subsequently been able to generate business from additional sell-side firms, garner greater traction into the buy-side, and has formed several new relationships with notable EMSs and OMSs, helping to streamline its offering and provide greater workflow efficiency for its customers.
May 26, 2021