The right conversation, with the right audience, will make a difference.
Build your Brand Currency with Paragon.
Brand Currency is the result of a proprietary two-step
process that delivers:
Your Brand Character
Building a bigger and better business begins with defining a distinctive brand story. This produces the ‘golden thread’ that makes all activity more effective.
- Market positioning
- Tone of voice
- Competitive analysis, including word analysis
Your Brand Conversation
A THOUGHT LEADERSHIP PLATFORM
We believe that thought leadership begins with leadership. That’s why we work so closely with the C-suite to build their reputations.
- Executive coaching
- Media and presentation training
- Editorial content – from blogs to white papers and industry research
BRAND BUILDING ACTIVITY
From videos to podcasts, from advertising to events, we build the longer-term brand presence that will enable your brand to grow and bring ever-increasing efficiency to communications and the sales process.
CREATIVE COMMUNICATIONS TO ACTIVATE YOUR PRODUCTS AND SERVICES
We produce integrated creative communications across channels that are distinctive, consistent and achieve your objectives.
- PR/earned media
- Employee relations / brand transition
- Paid media
- Marketing campaigns
- Digital advertising
- Custom and industry events
- Brand identity