13.1 Miles, One Bad Ankle, and a Crash Course in Marketing
By: Crisanyelis Rodriguez There’s something about lacing up your running shoes with a big goal in mind — 13.1 miles of grit, focus, and a little anxiety — that mirrors the ex
The Future of Work: What I Think as a 16-Year-Old
By: Teesta Bhola-Shah The workplace is changing fast, and as someone who will be entering the job market in a few years, I think about it a lot. What kind of job will I have? Will
Super Bowl LIX Recap: High Stakes and Unforgettable Ads
When the pigskin was launched high into the night sky above Caesar’s Superdome in New Orleans, an estimated 200 million people around the world watched with bated breath—not on
5 Trends Shaping the Future of Marketing
New technology has made creating content easier than ever. But creating content that stops people scrolling or switching channels has never been more difficult because competition
From Tinsel to Tech: How Holiday Marketing Has Evolved Through the Decades
‛Tis the season to be jolly and – if you’re a marketing professional – time to keep a close eye on the success or otherwise of your expensive TV and screen-based social med
B2C versus B2B… it’s the same difference!
The world of marketing is dominated by the B2C sector – especially when gurus espouse their theories and illustrate them with fancy examples – while the B2B side of the industr
‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
Wish you were here! Paragon at Consensus 2024
By Tom Murphy and Joni Medzadourian There’s no denying that Consensus is the world’s largest (over 15,000 attendees this year!) and most influential conference for crypto, bloc