The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
Paragon takes on Colorado Springs
The Paragon team recently traveled to Colorado Springs for our annual offsite and to celebrate Paragon’s 10th anniversary, and it was an experience of a lifetime! Not only di
Signing Off – The Great Resignation and Journalism
$16,000. That was my first salary as a reporter coming out of college. It was my dream job, and I was genuinely excited, but whew, it was still only $16,000. I had studied for four
Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the â
Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Marketing sustainability successfully… and sustainably
Lord Nelson stands (on one leg) atop Trafalgar Square and surveys (with one eye) a grey and drab cityscape of slate grey buildings, grey pigeons, traffic jams and solemn commuters.
Paragon Public Relations and Your Partners, LTD Team Up to Accelerate Digital Asset Clients’ Growth
Partnership to deliver a full range of business services to crypto, blockchain and emerging technology clients Hoboken, NJ and Hamilton, Bermuda, May 10, 2022; Paragon Public Relat