Do Your Job
Part 2 of a 3-part series on changing the client service model I spent yesterday afternoon at Gillette stadium in Foxboro, Massachusetts, and it struck me that the New England Pat
Party like it’s 2000 (even if you’re not a Mets fan)
I’ll begin by assuring those who have known me for a long time that I haven’t abandoned the Phillies’ Phaithful for the Mets’ bandwagon. While I’m not a fan of the Mets,
Six Tips for Amateur Designers: An Infographic
Graphic design plays a primary role in the day-to-day life of our Marketing Manager, Erin Tye. About a year ago, she gave some tips and tricks for self-educated graphic designers t
A Quick Hello to SEO
What exactly is SEO? Is it helpful in growing your business? These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization
Exceptional Service from Amtrak. Wait, What?
This blog is part 1 of a 3 part series on client service. I recently had an experience that I just have to share with you. It made such an impact on me that I’ve been thinking ab
On or Off the Record
A journalist’s job is to report the news and uncover stories that are captivating and pertinent to their beat. As a public relations professional, my job is to get clients in fro
The Perks of Perks
Summer Fridays, gourmet catering, pre-cation, onsite childcare, education subsidies, unlimited vacation days, and complimentary gym memberships. These are just a handful of example
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi
What Sets Financial PR Apart from Consumer Lifestyle PR?
Many people’s notion of the responsibilities of a public relations specialist is heavily skewed by Samantha Jones’ portrayal of a PR maven on Sex and the City and Shauna Robert