The Essential Nature of Media Relations
Businesses are like living organisms. They are created, they grow and they evolve, which means their approaches to media relations must similarly develop to achieve specific goals
Make your brand stand out from the crowd. (Even in the blockchain.)
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me im
Blockchain plus smart contracts equals boon for regulators
Of the many benefits to capital markets promised by smart contracts and blockchain technology, none are more important than those to be gained by regulators. Indeed, regulation was
Beyond the Press Release: Survival Skills for Public Relations
“But what do you really do?” The amount of times I’ve been asked this question by friends, family and new acquaintances upon hearing that I’m in Public Relations initially
The continuing decline of print cements case for online-based strategies
As one of the UK’s leading national papers goes online-only, the final warning has been served on traditional PR. Influence has been digitized and democratized, but this is an op
Three reasons business blogging works
The value of blogging for B2B companies was underlined this week by this piece. While the author demonstrates that almost nine in every ten B2B organizations uses content marketing
Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
A new website for a new era
Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first im
Corporate Culture: “I’m Kind of a Big Deal”
From revenue to the quality of products and services, many factors influence how outsiders see a brand. But what about the perceptions of the people on the inside? For them, it’s