Data in Public Relations: Unleash Your Inner Nerd
Access to marketing data has changed the way we write content, how we conduct PR outreach, and the metrics we set. Yet data without insights is nothing. So access to this great i
Regulation Hits the Big Screen
Regulation is always one of the top stories across the global financial sector. Market structure is constantly evolving and, as such, must be cautiously monitored by regulators aro
Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious
7 Great Moments All PR Professionals Experience
Every job has its ups and downs, but these seven moments are guaranteed to put a smile on any PR professional’s face.
Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
Podcast: Influencer Relations Best Practice
We recently talked about the democratization of influence in the era of the Social Web. While the influencers might be evolving, the principle remains the same: communications prof
How to Write an Effective Blog in 5 Steps [INFOGRAPHIC]
While we at Paragon are outspoken fans of business blogging, we recognize that not every piece of content will resonate with its audience. So, what is it that makes an effective bl
No Filter: Instagram’s Brand Gamble
In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despi
Requiem for a Resume
Last week, the NCAA tournament – arguably the most exciting sports championship of the year – kicked off around the country. As always, “March Madness” did not disa
First Impressions Last the Longest: The Final Installment in the Client Service Series
In this final part of my blog series on client service, let’s talk about loyalty. Everyone knows that loyalty is the ultimate driver of long-term success for any enterprise, and