Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
How Well Do You Know Paragon: Workplace Astrology Edition
How well do you know your Paragon PR team? When it comes to the workplace, everyone operates differently, and zodiac signs help us define our strengths, weaknesses, desires and fea
The Rising Popularity of Podcasts
Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Paragon ranks among highest-scoring businesses on Inc. Magazine’s annual list of best workplaces for 2021
NEW JERSEY – MAY 12, 2021 – Paragon Public Relations (“Paragon”) has been named to Inc. Magazine’s annual list of the Best Workplaces in 2021. The exclusive list is the r
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about
Getting the ‘Public’ back in Public Relations
Although the exact date public relations was born is widely debated, one thing that remains true is the public engagement element of this profession. PR pros thrive on immersing th
Paragon Pets: Match the Pet to the Paragonian
At Paragon, we take any opportunity we can get to boast about our pets. Therefore, in the spirit of National Pet Day (4/9), we asked the team to share the cutest picture of their f
PR From Anywhere: How Public Relations Pivoted Amid The Pandemic
When the Covid-19 pandemic began its spiral in the U.S. last spring, I had yet to work a full two months for Paragon. The shift to full-time remote work for me, as it was for many,