What we can learn from our workplace doppelgangers: as told by recent sitcoms
Let’s face it, we all act (at least slightly) different in the workplace than we do outside of it. Our workplace “persona” often has implications for our reputation, work and
The spirit or the letter of the law? [for those who enjoy rugby]
Have you ever sent an email to your boss that contained words like, “If I don’t hear back by 3pm, I will assume it is approved”? If you have done – or worse, if you continu
The Art of Making Mistakes
I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The shor
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
Pages with PJ: The Only Game in Town
In Pages with PJ, I will be taking a close look at books that affect the financial industry. This week, I read Mohamed A. El-Erian’s The Only Game in Town: Central Banks, Instabi
The Super Bowl of Advertising: Playing to Win
This past Sunday was the Super Bowl, one of the most highly anticipated events of the year. This is an exciting time not only for football fans, but also advertisers. With Super Bo
London called! Paragon goes to the UK
With many of our clients located in London or doing business in the UK, Paragon has opened an office in London. We’re excited to be in town and located in the financial and finte
In-house vs Agency – The Great Debate
The transition from an in-house marketing team to an agency environment has been an interesting one. Well, perhaps revealing might be a better way of putting it. At about three mon
Career lessons from a dead cat
Finding the neighbour’s cat by the back fence at 10 o’clock last night, surrounded by our three dogs, wasn’t the ideal way to end a long day’s work. Especially since the ca
The Changing Brand of the White House
You might not have ever thought about the White House as a “brand.” But it is. It represents an important institution in American government, it is recognizable both as a place