GDPR – Sink or Swim
Data-focused regulation by any other name would still be regulation. But will GDPR make a difference? Can’t live with it, can’t live without it. A familiar refrain that seems t
How to optimize social media for business
“Don’t judge a book by its cover” is a popular idiom, but most people do not have the time or patience to look past a dull front page. Today, think of social media as your co
10 reasons to target your 2018 blogging strategy
In the drive to exploit the latest trends in the dynamic world of digital marketing, it is easy to overlook the importance of more traditional parts of the content mix. Like the go
Augusta – the Masters of Marketing Simplicity
As the dust settles after an enthralling 2018 Masters golf tournament is it time for marketing executives to reflect on a golfing – and Augusta – truism: that less is more? Eve
3 Rules: Content Writing in the Digital Age
It will come as no surprise that the average human attention span is drastically shorter than what it once was. Google the phrase “average attention span” and you are greeted w
The art, science and risk of Super Bowl advertising
The Super Bowl is a glitzy sports and entertainment phenomenon that guarantees a viewership of 100 million in the United States alone. This year’s show at the US Bank Stadium in
4 New Year’s Resolutions to Revamp Your Brand in 2018
We’ve all heard the phrase, “New Year, New Me”. It is a symbol of change and commitment. While individuals partake in lifestyle changes every year, businesses can also benefi
Paragon’s Fall Social – The Australian
We would like to thank all of our friends and colleagues for joining us last night for our Fall Social at the Australian. Between the great people, delicious food and easy conversa
Paragon’s EVP named PR News Rising PR Star
Patrick Sutton, Executive Vice President of Paragon Public Relations, has been named a finalist in PR News’ Rising PR Stars 30 and Under.
A PR Approach to Storytelling
There’s nothing like holding a brand new book. Opening to the first page, greeted by the fresh paper scent; I escape into a new world as I flip through the pages of another’