Why less could be more in influencer marketing
An army of ‘micro-influencers’ could be more valuable as a means to generate brand awareness and advocacy than a single, big-hitting influencer. We look at the role micro-influ
It’s time for your mid-year marketing check-up
I’d rather not say that July is winding down, but summer once again seems to be flying by! As we all try to make the most of our remaining summer plans, believe me when I say tha
The Branding Genius of Pokemon Go
Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by s
8 Internship Lessons, As told by The Office
As my first month of being a Paragon intern comes to a close, I feel as if I have already learned so much. There is a lot more that goes on in the day-to-day public relations world
Learning to respect your hour
While the corporate culture of many organizations has embraced the importance of proper physical and mental care for employees (often over-the-top, looking at you, Google), many 9