Measuring your business value beyond marketing tactics
At least once a year (if not per quarter), “the powers that be” will inquire on how your marketing efforts are being measured and whether or not they’re effective. From campa
The Perfect Media Interview
Media interviews are a power tool used to garner exposure for your brand and position you as a thought leader in your industry. Paragon’s Geena De Rose and P.J. Kinsella offe
The Office Worker’s Guide to Beating Workplace Stress
Work can be stressful. With multiple tasks to accomplish, it’s easy to neglect your physical and mental well-being. This goes beyond respecting your lunch hour – it’s abo
Office Olympics: What it takes to become a workplace warrior
Over the past two weeks, I, along with millions of other people around the globe, watched as the world’s top athletes in Rio competed with intensity and vigor to bring back medal
The True Value of Writers
Historically, freelance writers were paid by the word. It seemed to make sense. You wrote an article that was twice as long as another, you deserved to get paid for it. This is a f
Podcast: Corporate Culture in Financial PR
Corporate culture is an essential aspect of any organization. In this episode of Reputation Matters, intern-turned-associate Johanna Perez interviews Paragon’s summer interns, Jo
Olympic Marketing: Rule 40’s Herculean Undertaking
While I shoveled nostalgic coal into the roaring engine of my Olympic hype train this weekend, something caught my eye. I expected predictions of the impending contests, but I didn