THE CLIENT IS ALWAYS* RIGHT
When I started at Paragon two and a half years ago, I felt – to put it mildly – out of my element. I’d never worked in public relations before and what I knew about f
Your brand screwed up. Now what?
At some point in your career, you will likely face the challenge of overcoming a negative situation for your company and a brand crisis. If you are lucky, this will be a relatively
Perspectives from the field: 3 practical tips to perform better through transitions
In recent weeks, it seems that everyone I speak with is in some kind of major transition – either job-related, personal or both. Re-organizations, job changes, weddings, babi
How to make a PR professional uncomfortable
Are facts merely pieces of information, to be played like chess pieces, when we feel they are to our advantage? Or should the truth be our moral compass, guiding our moves, regardl
What’s in a Name? (The Trend of De-branding)
What’s in a brand name? Is that how customers recognize a brand, by its name? Or do they associate a brand more with its logo, the visual representation of the company’s identi