The Art of Making Mistakes
I’m sure you’ve all seen the “best picture” snafu at the 2017 Oscars. And if you didn’t see it live, there is a good chance you saw it on social media (like me). The shor
Triggering Emotions: Ambivalence is the Enemy of Marketing
In online marketing you’ll often hear the mantra “data-led”. But data can only get you so far; sometimes you have to get emotional.
Pages with PJ: The Only Game in Town
In Pages with PJ, I will be taking a close look at books that affect the financial industry. This week, I read Mohamed A. El-Erian’s The Only Game in Town: Central Banks, Instabi
The Super Bowl of Advertising: Playing to Win
This past Sunday was the Super Bowl, one of the most highly anticipated events of the year. This is an exciting time not only for football fans, but also advertisers. With Super Bo
London called! Paragon goes to the UK
With many of our clients located in London or doing business in the UK, Paragon has opened an office in London. We’re excited to be in town and located in the financial and finte