Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Something’s Broken…
If all news is breaking news then how do we know what’s breaking? We all know the telltale signs… the red banner swooping in with the dramatic sound effects equivalent to the â
Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting
The Importance of Messaging and Juneteenth
Over the last few weeks, we’ve seen some brands attempt to honor Juneteenth, with less than favorable results. Walmart, under its Great Value brand, released a “Celebration Edi
How Gen Z is Changing Journalism
As a new generation enters the workforce, it’s only natural for them to cause a stir – however, it’s clear to many that Gen Z is not just stirring, but shaking, the entir
Social Media Do’s and Don’ts
Social media has become a staple in many people’s lives, whether it be for business or for your own personal enjoyment. When it comes to the business side of social media, there
How the changing nature of journalism affects pitching
Cision’s recent State of the Media Report has provided helpful insights into the changing role of journalism and how to keep up with the evolving field of public relations. With
The marketing message in war? Do the right thing!
The art of communicating beautifully comes naturally to some. Just watch Volodymyr Oleksandrovych Zelenskyy. The Ukrainian leader, once the voice of Paddington Bear, has transfixed
What’s the purpose of brand purpose?
Terry Smith – a bland name for such an outspoken uber-rich mega-fund manager – was not a happy man. Fundsmith Equity, the operation he runs from his sunny Mauritian idyll, had
Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new