#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding
The Loss of Creativity in the Industrialization of Marketing
A guest post by Alexandra Ross, who has a degree in Creative Writing from the University of Massachusetts Lowell The most common reactions I get when telling people I graduate
Trick or treat for Christmas
I was sitting at home with a pumpkin, a sharp knife and a plan to create a menacing grimace. But I didn’t need to carve anything at all to create a truly terrifying expressio
007 shakes and stirs brands into life
Bond… James Bond… gives a stellar cast of international brands a license to thrill their customers with glamorous high octane stories. Supercars screech, vintage champa
Ready… steady… wait… actually go!
After a year’s delay, the starting gun finally sounded in Japan and the Covid-hit Olympics burst into life with the world’s finest athletes battling to transform years
An electrifying marketing stunt
After more than 160,000 miles, our Volkswagen Passat is showing its age – unsightly dents and odd grumbles from the trusty engine that is yet to break down – so I reluctantly s
How Well Do You Know Paragon: Workplace Astrology Edition
How well do you know your Paragon PR team? When it comes to the workplace, everyone operates differently, and zodiac signs help us define our strengths, weaknesses, desires and fea
The Rising Popularity of Podcasts
Over the past few years, podcasts have risen in popularity. If we take a look at the US, 37% of people in 2020 had listened to a podcast in the previous month, up from 27% in 2018
The Marketing Super-Fail of Soccer’s Super-Rich
On Wednesday night the soccer world will be focused on Porto’s magnificent Estádio do Dragão, Portugal, where Manchester City and Chelsea will fight for the right to lift t
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about