The Olympics Games 2020 – a content marketing marathon
Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the
Counterpoint- Episode 2: Treasury market reforms must go further
Counterpoint · EPISODE 2: TREASURY MARKET REFORMS MUST GO FURTHER New technologies and trading venues are creating new opportunities in the US Treasury market, particularly in the
Treasury market reforms must go further
The success of any market depends on confidence and trust, but nowhere more so than in the trading of US Treasuries. It’s the world’s biggest asset class – with over $15 tril
Role of fintech in the capital markets
Counterpoint · EPISODE 1: ROLE OF FINTECH IN CAPITAL MARKETS The evolution of Fintech, its role in the capital markets and its strategic importance in driving efficiency and compe
What matters… in black and white
Tweeting about serious issues like racism is easy. Creating content that positions a brand as ethical is also a (socially distanced) walk in the park. But making a real difference
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
Data lakes or fountains of knowledge?
Given the noise around IT transformation and innovation, the only surprise is that so few financial institutions seem to be embracing change with any obvious strategic commitment.
Don’t let marketing budgets catch a cold!
It’s quiet on the local high street. Too damned quiet. The cash tills of the world’s greatest shopping streets – Oxford Street in London, Fifth Avenue in New York and
How to Stay Creative at Home
Learn how to stay creative at home with these key tips: At first, staying home seemed like a novelty. The lack of commuting felt refreshing until you realized everyone was home, ev
What does the coronavirus mean for Corona beer?
It’s never tasted quite so good. In fact, it’s never tasted good at all except when it has a slice of zingy lime squeezed into the top of the bottle. A Corona beer, tha