Brand activism – is it the future?
How political should a company or brand be in today’s post-truth world? After backing American footballer Colin Kaepernick, who famously knelt during the national anthem befo
It’s time to think again!
The next time someone tells me they are “thinking outside the box”, it may be more than I can do to stop myself from screaming. It’s (oxy)moronic, as are so many
The Ryder Cup – a sporting and marketing phenomenon
(Image: GETTY) The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, a
What a 96-year Old Taught Us About Communication
Denis Norden, left, and Frank Muir in their office in the 1950s writing scripts for the radio show Take It from Here. Photograph: Popperfoto/Getty Images Denis Norden, who died on
Specialist PR firms make more sense
If you’re thinking about hiring a public relations agency, choose carefully. Hiring a global firm with thousands of employees can be enticing, but know what you’ll be paying fo
Tools for Success in Financial Services & Fintech PR
Today’s financial markets operate at lightning speeds and are constantly monitored by regulators and compliance organizations to ensure there is a level playing field for all par
Quirky Football Unveilings – Evolving use of Social Media
With the memories of the World Cup still fresh in our minds, the football (soccer) season is back underway with most top-tier European leagues having already played their first wee
Be heard – opinions matter
Corporate communications can be risk-averse and consequently unchallenging, but the objective should often be the opposite – to engage your audience by being thought-provoking an
The Next Bonfire of the Vanities
As The New York Times noted in its obituary of author Tom Wolfe in May, his wildly successful “The Bonfire of the Vanities” provided readers with “a sweeping, bitingly satiri
[INFOGRAPHIC] A guide to corporate philanthropy
“Good actions give strength to ourselves and inspire good actions in others.” – Plato The “good action” of philanthropy should be a priority for any company t