‘Go woke, go broke’ not true… it’s official
To be woke or not to be woke, that is the hot topic facing many marketing departments. Is it best to create compelling but complex brand campaigns that focus on issues of social in
The Olympics – a classic brand with a golden future
The American Noah Lyles won the Olympic 100m gold by millimetres in the most competitive final of all time. The spectacular finish – all eight men finished within 0.12secs of the
Show me the moon
When I trained to be an actor I heard a brilliant phrase, attributed sometimes to Stanislavski, the founder of the Stanislavski Technique or method: ‘A good actor points at the
Life in the sponsorship fast lane
Model Heidi Klum is strolling around but there’s leggy competition from Emily Ratajkowski. Over there is Joe Jonas, one of the singing brothers. Hollywood’s Furiosa herself, An
Embrace your shadow
We know what we feel about a brand without thinking consciously about it – if the brand is well known and distinctive enough. Of course, those of you addicted to algorithm-based
10 Dance Competition Mantras That Mirror Your Marketing Campaign Strategy
As someone deeply entrenched in both the dance world and the marketing world, it’s becoming increasingly apparent to me how intricately similar these two seemingly different sphe
Super Bowl’s MVI – The Most Valuable Influencer
There will be two questions on everyone’s lips before the pigskin is kicked high into the Nevada air above the Allegiant Stadium, Las Vegas, to start the high-octane thrills and
Marketing and thinking more laterally
A global audience of 450 million watched Manchester City beat Inter Milan 1-0 in the recent Champions League final, according to UEFA, with a live average audience of about 150 mil
Building a brand – the fundamentals of communications
So, it’s done. Your killer technology is built and ready to change the world. You understand it completely. You understand the effect it will have on your industry and markets, a
Going loco with your logo
Your logo needs to be perfect – a distinctive combination of colours and shapes and ideally a magical X-factor that sums up your story. It should be, too, after all those meeting