Marketing and thinking more laterally
A global audience of 450 million watched Manchester City beat Inter Milan 1-0 in the recent Champions League final, according to UEFA, with a live average audience of about 150 mil
To be or not to be, that, for many brands, is the question!
What connects the following companies: Vine, ToysRUs, Debenhams, The Weinstein Company, Ringling Bros. and Barnum & Bailey Circus, Gawker, American Apparel, Compaq? You’ve na
Content Marketing Trends 2023
Back in 1996 when the internet was still a youthful teenager, Bill Gates declared that “Content is King”. This year, however, as the digital world continues to enjoy a serious
Should copywriters be concerned about AI?
AI copywriting tools have been around now for a few years, but there has always been a level of scrutiny as to their effectiveness at creating engaging and logical copy. When these
Holiday Marketing – Striking the right balance
How easy is it to take advantage of holiday themes and emotions in marketing? For example, promoting the romantic joy of Christmas – the scenes of happy families gathered around
A World In Spin
Propaganda. A term used in excess within recent years. A term that makes many roll their eyes and say “I don’t fall for it.” A term that everyone is aware of and yet it is st
The power of humour in marketing
In 1923 Claude Hopkins wrote a book called Scientific Advertising that sold in enormous quantities and influenced generations of marketers. Admirer David Ogilvy, the British advert
Thought leadership and the art of op-ed articles
When Elon Musk tweets, the share price of Tesla often does a little jig – up, down or sideways, depending on what the outspoken CEO has posted to his army of followers. It’
Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new
#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding