Seven marketing trends of 2022
It’s time to polish the marketing crystal ball and gaze into the mysteries of 2022. Fingers crossed, we’ll see the pandemic loosening its grip as we start to adapt to a new
#HowTo Write a Good Hashtag
All brands dream of the moment their carefully-crafted content campaigns suddenly take off and set social media alight. Marketing teams can then sit back and relax as an expanding
Taglines – because they’re worth it
Walmart’s tagline ‛Save Money. Live Better.’ is nuts-and-bolts effective. Short and to the point. Four words, two ideas. And it says almost everything you need to know about
SERP Domination Equals Digital Success
In the absence of online visibility, it’s impossible to generate leads, win business, or impress shareholders. So, how do we go about improving exposure? We believe that SERP dom
The rise of Bothism in marketing
When it comes to marketing, contradictions are good. As long as we can successfully employ Bothism, that is, and find a valid middle ground between extremes. At least, that was the
Christmas – a challenging gift for marketers
Have you seen him yet? In shop windows, on TV ads or billboards? The bearded fellow with an optimistic grin, rosy cheeks and a distinctive red and white suit? If not, it’s on
The Olympics Games 2020 – a content marketing marathon
Ready. Set. Market. You may not have heard it but on July 23, exactly one year before the start of the postponed 2020 Tokyo Olympic Games, the pistol was fired to start one of the
Marketing is a simple game… if you spot the next Michael Jordan
In 1996, I interviewed Michael Jordan in the changing room at the San Antonio Alamodome as he prepared for the All-Star game. It did not feel like an interview with a normal human
A blast from the past: Nostalgia marketing is taking us back to the future
My wife is not a fan of washing up, but for a few short weeks, she simply couldn’t resist standing at the kitchen sink, pulling on the Marigolds and plunging her hands into the h
The Ryder Cup – a sporting and marketing phenomenon
(Image: GETTY) The four annual golf majors are fantastic sporting occasions but the Ryder Cup, which takes place at Le Golf National in France this weekend, is bigger and better, a