Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
Paid Media and PR: A Natural Partnership
The integration of paid media into PR is critical for effective communications in 2016. Here are five reasons why paid media and PR should form a symbiotic relationship.
A new website for a new era
Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first im
A Quick Hello to SEO
What exactly is SEO? Is it helpful in growing your business? These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi
Social Media: Timing is More Valuable Than You Think
Data today is ubiquitous and can be quite overwhelming at times. But while information may be easy to access in this day and age – particularly since the rise of Twitter, Lin
Think benefits, not features
While most of us have already wrapped up our holiday shopping – save for a few final items – we can still take away more from the process than just gratitude from our g
Hashtag Holidays
The holiday season is upon us and that means a number of annual trends are becoming evident. Holiday music in every store, lights all around, and men dressed up as Santa on street
It’s Not 1989 Anymore
Taylor Swift has had a busy fall. In October she released her latest album, 1989, which sold a staggering 1.287 million copies in its first seven days, making Swift the only woman
Don’t ask who won the election, ask how
On Tuesday, November 4, the United States of America experienced a historic national election…kind of. Americans at large don’t appear to invest themselves too heavily in midte