Your Brand: Should You Dare to Compare?
I was recently watching a kid-friendly TV show with my family. One of those typical commercials came on comparing diaper brands in a side-by-side demonstration, using that curious
Marketing and Sales: Siblings in Nature
Working in an agency environment, I’ve been involved in a slew of accounts that need marketing support, particularly to help drive their sales efforts. The ones that have been th
No Filter: Instagram’s Brand Gamble
In 2016, we’ve decidedly reached the era where the disruptive startups of Silicon Valley are weaving their way, with varying degrees of chagrin, toward corporate territory. Despi
Make your brand stand out from the crowd. (Even in the blockchain.)
Whether you are a well-established business or an up-and-coming startup, one of your most valuable assets is your brand. Hopefully that is not news to you. (If it is, contact me im
Globant Launches “The Never-Ending Digital Journey”
Sir Martin Sorrell, CEO of advertising giant WPP was among a star-studded line-up of executives attending the launch of Globant’s (NYSE: GLOB) deep-dive into the future of the di
A new website for a new era
Websites are more than shop windows. They are not simple content repositories; they are the embodiment of the soul of a business. Like scruffy shoes or unkempt hair, these first im
Six Tips for Amateur Designers: An Infographic
Graphic design plays a primary role in the day-to-day life of our Marketing Manager, Erin Tye. About a year ago, she gave some tips and tricks for self-educated graphic designers t
A Quick Hello to SEO
What exactly is SEO? Is it helpful in growing your business? These are a few questions that might come to mind when you hear the term SEO. SEO stands for Search Engine Optimization
Good Behavior is Good Business
Here’s the truth: collaborative, respectful partnerships generate the most impactful results. When the relationship between a PR agency and a client is mutually considerate, stre
#DigitalMarketing
External perceptions of businesses are built largely on the foundation that your company chooses to cultivate. Your reputation, whether online or word-of-mouth, undoubtedly underpi